Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
Jose Cebrian | Oct 5, 2018 at 9:00 am ETAnalytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.
Jose Cebrian | Aug 30, 2018 at 2:30 pm ETWhat's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Jose Cebrian | Jul 31, 2018 at 2:12 pm ETContributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Jose Cebrian | Jul 5, 2018 at 4:52 pm ETNavigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
Jose Cebrian | Jun 18, 2018 at 11:35 am ETContributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.
Jose Cebrian | May 10, 2018 at 12:45 pm ETYou may associate behaviorally triggered emails with ecommerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
Jose Cebrian | Apr 12, 2018 at 10:39 am ETOf course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
Jose Cebrian | Mar 12, 2018 at 1:34 pm ETWhat are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.
Jose Cebrian | Feb 1, 2018 at 1:01 pm ETLooking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.
Jose Cebrian | Dec 20, 2017 at 2:54 pm ETIf you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
Jose Cebrian | Nov 28, 2017 at 2:17 pm ETDon't make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.
Jose Cebrian | Oct 24, 2017 at 2:48 pm ETWhile campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting.
Jose Cebrian | Sep 25, 2017 at 10:49 am ETColumnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they're missing and what would make them shine.
Jose Cebrian | Aug 30, 2017 at 3:55 pm ETWhat should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn't.
Jose Cebrian | Aug 1, 2017 at 2:22 pm ETColumnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
Jose Cebrian | Jul 5, 2017 at 2:21 pm ETWhile email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.
Jose Cebrian | Jun 7, 2017 at 10:47 am ETIs the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.
Jose Cebrian | May 9, 2017 at 2:15 pm ETIt's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
Jose Cebrian | Apr 10, 2017 at 11:29 am ETAre you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization's messaging strategy.
Jose Cebrian | Mar 13, 2017 at 10:22 am ET