Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Customer journey orchestration
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
Walmart launches shoppable ads on NBCUniversal’s Peacock
The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Humanizing B2B: The key to better customer experience
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections.
Putting customers first: The key to successful customer data exchange
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
84% of consumers want to buy from small businesses this holiday season
87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
How consumers are contacting brands on social media this holidays
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Consumers look to use AI for holiday shopping
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
9 ways to improve your content’s UX beyond great writing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages.
Pepsi, McDonald’s and the latest in digital out-of-home
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH.
AI-powered marketing in 2024: A playbook for success
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
Amazon Prime Big Deal Days sales hold steady for other retailers too
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
Customer data debt: The hidden obstacle to CDP success
Resolve customer data debt and let your enterprise harness the power of CDPs for improved marketing outcomes.
Webinar: Win customer loyalty across channels
Learn how to transform your marketing game from reactive to predictive.
Rise of the empowered consumer: Navigating shifting consumer behavior
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.
Customer journey orchestration
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
Movable Ink introduces Universal Data Activation for cross-channel personalization
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Adobe Experience Cloud on pace for record earnings
These earnings results came before Adobe announced it was adding the Firefly image generator to its products.
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
How Homethreads is leveraging data to create a new customer experience
Homethreads' proprietary technology provides customer data to position the brand as more than just another home goods site.
Customer journey orchestration
3 reasons why customer journeys are the key to better experiences and profits
Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
Customer journey orchestration
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
How to map your selling process to the way your B2B customers buy: A case study
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
For ABM marketing, don’t get lost in technology
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.
B2C marketers are overwhelmed by growing challenges
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
Retailers invest in GenAI and media networks
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
It’s time to prioritize customer experience in B2B
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.