Putting customers first: The key to successful customer data exchange
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
Joseph Enever is a Sr. Research Director covering Marketing Data and Analytics in the Gartner Marketing Practice. Mr. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key issues and technologies to achieve the best possible results.
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
Joseph Enever | Nov 3, 2023 at 12:23 pm ET