Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative marketers.
Comarch is a global provider of advanced IT services and software for business management, including AI-powered platforms designed to help enterprises of any size drive brand loyalty and improve customer satisfaction. It supports companies from all industries - retail, travel, manufacturing, telecommunications, finance, and many others - by providing them with technologically advanced, award-winning solutions, highly recognized by various non-profit organizations and respected professionals. Having worked with JetBlue Airways, Heathrow Airport, BP, Carrefour, Heineken, Goodyear, Pepsi, and Vodafone, Comarch has over 25 years of experience in creating and implementing innovative ERP & CRM systems all over the world.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?