Marketing artificial intelligence (AI)
Using multi-touch attribution to build a brand: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more.
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more.
Diversity and inclusion in marketing
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.
Marketing artificial intelligence (AI)
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
Marketing artificial intelligence (AI)
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Semantic search and content generation for promos come courtesy of Einstein.
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI.
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams.
It's the second outage suffered by a major social media platform this week.
Marketing artificial intelligence (AI)
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Marketing artificial intelligence (AI)
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
What the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
What used to be a promising domain for growth and creativity has degraded beyond repair.
Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.
The 'bad guys' won't be deterred. The 'good guys' will be injured.
Marketing artificial intelligence (AI)
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more.
Marketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.