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Juan Mendoza

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About Juan Mendoza

Juan Mendoza is a leading marketing technology researcher and media company founder. He is an expert in researching digital media, marketing, data, and technology trends from a global perspective. Juan is the CEO of The Martech Weekly (TMW), a media company that's read by leading marketing and technology executives in more than 65 countries. TMW hosts the TMW 100, an industry-first awards program recognizing the most innovative marketing tech companies from 1st to 100th place globally. Juan also hosts the Martech World Forum, an international gathering of world leaders in marketing technology.

Juan Mendoza's latest articles

Social media marketing

The zero-sum game of social media: When going viral spells disaster

What used to be a promising domain for growth and creativity has degraded beyond repair.

Juan Mendoza | Mar 5, 2024 at 9:43 am ET

The-omnichannel-opportunity-Retails-path-to-seamless-experiences

Customer experience

The omnichannel opportunity: A path to seamless experiences

Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies.

Juan Mendoza | Feb 14, 2024 at 9:11 am ET

Marketing analytics

Web analytics is badly broken

In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain.

Juan Mendoza | Jan 8, 2024 at 10:24 am ET