Explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line.
These platforms can provide marketers with valuable insights into how to better allocate their resources.