Data
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
Data
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Data
Signals21 – The award-winning virtual content series for marketers is back
Identifying the biggest challenges marketers face today and how to tackle them head-on.
Data
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
Data
MarTech keynote: Data is not always perfect
Individual market targeting or audience modeling? To CDP or not to CDP for data? Different marketing perspectives on the data challenge.
Data
TransUnion to acquire ID resolution company Neustar
The agreement adds more identity resolution to the TruAudience suite and other consumer data services.
Data
How contact tracking tech can reconnect brands with former customers
Technology can help companies find B2B contacts — including marketers — that have changed jobs.
Data
InMoment acquires natural language processing industry specialist Lexalytics
Lexalytics will bring martech capabilities to InMoment's customer experience platform, making data analysis, content management, and brand strategy easier for agencies.
Data
How Leilo is using technology to create a new category
Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap.
Data
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution.
Data
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Data
TransUnion launches TruAudience
A new suite of identity solutions provides insights for streaming media advertisers.
Data
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Data
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Data
Facebook bans academics looking at misinformation: Monday’s Daily Brief
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Data
How well do you know your customers?
Overwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink.
Data
Why account-based marketing continues to grow
The short answer: It delivers results. Download our report for the full scoop.