Data
Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement
"Mainstream" brands can target this growing cohort in a privacy-compliant way.
Data
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Data
Snowflake goes all in on Unified ID 2.0
The cloud data platform joins Oracle, Nielsen and others.
Data
Brand choice: Marketoon of the Week
Do customers really care what you do to gain their attention?
Data
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
Data
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Data
Google’s Pandu Nayak shares his roadmap for MUM
Google's new AI engine will help users get responses to complex queries with fewer searches.
Data
The impact of mobile: Friday’s daily brief
Plus the AR wow factor for shoppers and news from Doceree.
Data
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Data
Why marketers should pay attention to NFTs
The brands who are experimenting are discovering a new channel for creating customer loyalty … and a little bit of buzz.
Data
Quality data, customer insights: Wednesday’s daily brief
Plus Microsoft Advertising expands Dynamic Remarketing beta.
Data
Kantar acquires Numerator to hone North American insights
With this acquisition Kantar expands its consumer insights and analytics into North America.
Data
Allant Group in data partnership with Adstra
The partnership aims at making data strategy and identity management execution more accessible to midmarket, growing companies.
Data
How anthropology can drive insights from your customer data
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
Data
Narrative partners with mobile data provider Complementics
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
Data
Out-of-home VIOOH partners with Taptap Digital
VIOOH adds Taptap intelligence to its global OOH inventory.
Data
Apple threatens email, Google eases back on cookies: Friday’s daily brief
Plus Integrate launches B2B events product.
Data
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
Data
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?