Data
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
Data
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Data
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Data
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Data
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Data
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
Data
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Data
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Data
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Data
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Data
Amazon Sidewalk is almost here
Should consumers opt out, and should brands keep their distance? What marketers need to know about Amazon's neighborhood takeover.
Data
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Data
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
Data
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Data
Webinar: AI-Powered search with Coveo (part of the Sitecore Summit Series)
Join us on May 27 for a 20-minute webinar as we discuss AI-powered search, personalization and recommendations for your Sitecore website.
Data
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Data
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
