Data

Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.

Data

Gen Z customers value individuality, price in purchasing

What are the other factors that drive Gen Z purchases?

Data

The CLV guessing game: Marketoon of the Week

Find value in customer retention.

Data

What are you thinking? Brands would like to know

Opinion mining, sentiment analysis and the indispensable human touch.

Data

33Across has a supply side plan to make unauthenticated traffic addressable

Their Lexicon identity graph is embedded in the ad exchange itself.

Data

5 ways to transform your lead engagement and sales process

Align sales and marketing throughout the buyer’s journey.

Data

Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform

The BI veteran has been getting a make-over with a new Account Based Experience offering.

Data

Google agrees to not favor its own products in commitments with UK regulator on FLoC

Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.

Data

Let’s go shopping — for more and better data

Work through these steps to ensure you have the data volume you need without sacrificing accuracy.

Data

Making first-party data your first priority moving forward

The demise of third-party cookies brings the opportunity to close the gap in consumer insights.

Data

Lotame’s Panorama ID wins more industry support

Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.