Data
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
Data
Data news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful data-driven marketing campaigns.
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Data
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
Data
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
Data collaborations continue to evolve the CTV landscape.
Data
How to extract value from zero-party data
Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.
Data
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
Customer Journey
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Customer & Digital Experience
NBCUniversal launches comprehensive NBCUnified platform
Advertisers will be able to engage millions of consumers with person-level ID across entertainment, e-commerce and sports channels, as well as a theme parks.
Customer & Digital Experience
McDonald’s sells Dynamic Yield to Mastercard
In 2019, McDonald’s acquired experience and personalization platforms, and created McD Tech Labs. Now they’re flipping them.
Data
23 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Data
How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
And how will the metaverse impact these strategies?
Data
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Data
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
Data
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Data
2022 Predictions: Data strategy and privacy
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations.
Data
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
Data
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
Data
Using data to optimize campaign creative
One Door's Ken Kuperstein offers tips on determining when creative is a hit or a miss.
Data
Why businesses are hiring taxonomists
Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities.
Data
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Data
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.