Data
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethical data management goes beyond that.
Data
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Data
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Data
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Data
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
Data
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
Account-based Marketing (ABM)
G2 adds high profile new ABM integrations
Demandbase, 6Sense, RollWorks and Triblio join the G2 ABM integration roster.
Data
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Data
How to drive B2B revenue and relationships in a buyer-first world
Five principles for implementing a precision demand marketing approach.
Data
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
Data
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Data
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Data
A single source of truth is the foundation of any digital ecosystem
Marketers can truly understand each customer as an individual.
Data
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
Data
What do marketing attribution and predictive analytics tools do?
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Data
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.