Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Data news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful data-driven marketing campaigns.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Data
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Digital Transformation
McCormick is transforming how product content is created and used across its organization with digital asset management.
Customer & Digital Experience
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Data
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Customer & Digital Experience
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Data
U.S. website visitors at far greater risk than those from the EU, new research finds.
Marketing Operations
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Data
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Data
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Data
An expert tells what it took to launch an enterprise-wide DAM.
Data
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
Data
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
Data
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Data
24% of web traffic is bots being used for fraud and theft.
Data
First-party data is more important than ever in a digital-first world.
Data
US cable subscriptions down by 30 million since 2020.
Data
What are the strengths and weaknesses of different data providers?
Data
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
CarMax maps out their growing omnichannel marketing analytics strategy.