Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Data
Data news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful data-driven marketing campaigns.
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Digital Transformation
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
Customer & Digital Experience
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Data
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Customer & Digital Experience
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Data
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
Marketing Operations
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Data
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Data
Identity and attribution can give your first-party data strategy a boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Data
A 12-step guide for implementing a digital asset management system
An expert tells what it took to launch an enterprise-wide DAM.
Data
GA4: What marketers need to know for a successful transition
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
Data
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
Data
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Data
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Data
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Data
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Data
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Data
How to make the most of cohort analysis
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.