Data
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Data
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Data
3 ways to gain more visibility into your lead lifecycle
How marketers can gain more insights from their lead lifecycles using status tracking.
Data
New Snowflake partnerships should allow marketers to do more with data while remaining compliant
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line.
Data
Terminus integrates with partner ecosystem platform Crossbeam
The initiative aims at managing ABM strategies for B2B brands with multiple channel partners.
Data
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
Data
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
Data
ON24 teams up with HubSpot in app marketplace
New integration makes virtual and hybrid events more data-driven in the years to come.
Data
6 marketing attribution and predictive analytics platforms your organization should consider
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Data
What personalization looks like without third-party cookies
How marketers can reduce reliance on third-party cookies and improve personalization.
Data
4 reasons to consider implementing a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
Data
How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve their data strategy in a transformed digital landscape.
Data
What are the benefits of customer data platforms?
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
Data
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Data
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
Data
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Data
Take the lead in 2022 by building value and trust, one consumer at a time
In this live webinar, discover how you can deliver the experiences your customers want.
Data
Good morning: Do you ever think about security?
Marketing may not own cybersecurity, but it does own a lot of interfaces with third-party vendors.
Data
Why data compliance is more than consent management
Protecting customer data goes beyond basic content management.
Data
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.
Data
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.