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Data

Data news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful data-driven marketing campaigns.

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Data

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.

Chris Wood | May 19, 2022 at 2:14 pm ET

Digital Transformation

Webinar: Transform your content operations with DAM

McCormick is transforming how product content is created and used across its organization with digital asset management.

Cynthia Ramsaran | May 18, 2022 at 1:08 pm ET

Customer & Digital Experience

90% of marketers say their CDP doesn’t meet current business needs

Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.

Constantine von Hoffman | May 18, 2022 at 11:30 am ET

Data

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.

Piwik PRO | May 18, 2022 at 7:00 am ET

Customer & Digital Experience

Marriott launches its own media retail network

Ad buyers get anonymized data and access to a dedicated, interested audience.

Constantine von Hoffman | May 16, 2022 at 4:03 pm ET

Data

Why marketers have a love-hate relationship with complexity

Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.

Constantine von Hoffman | May 16, 2022 at 2:59 pm ET

Data

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

U.S. website visitors at far greater risk than those from the EU, new research finds.

Constantine von Hoffman | May 16, 2022 at 12:57 pm ET

Marketing Operations

Do it once (and only once) with workflow automation

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.

Pamela Parker | May 13, 2022 at 8:57 am ET

Data

Tools to optimize the customer journey launched by mParticle

Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.

Kim Davis | May 12, 2022 at 1:09 pm ET

Data

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.

Chris Wood | May 12, 2022 at 12:27 pm ET

Data

A 12-step guide for implementing a digital asset management system

An expert tells what it took to launch an enterprise-wide DAM.

Constantine von Hoffman | May 11, 2022 at 2:56 pm ET

Data

GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

Lindsay DiLemmo | May 11, 2022 at 10:46 am ET

Data

The secret to achieving omnichannel success

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.

Cynthia Ramsaran | May 10, 2022 at 4:41 pm ET

Data

SAS announces AVOD ad management platform

The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.

Kim Davis | May 10, 2022 at 3:16 pm ET

Data

A statistical picture of the cost of digital advertising fraud

24% of web traffic is bots being used for fraud and theft.

Constantine von Hoffman | May 9, 2022 at 3:28 pm ET

Data

3 ways to optimize first-party data collection

First-party data is more important than ever in a digital-first world.

Corey Patterson | May 9, 2022 at 1:29 pm ET

Data

Cord cutting gains steam after 4% drop last year

US cable subscriptions down by 30 million since 2020.

Constantine von Hoffman | May 9, 2022 at 11:48 am ET

Data

A guide to the strange new world of identity resolution

What are the strengths and weaknesses of different data providers?

Constantine von Hoffman | May 6, 2022 at 1:29 pm ET

Data

How to make the most of cohort analysis

Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.

William Terdoslavich | May 5, 2022 at 11:32 am ET

Data

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy.

Chris Wood | May 5, 2022 at 11:05 am ET
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