"Mainstream" brands can target this growing cohort in a privacy-compliant way.
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.