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In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand.