Plus the latest on agile marketing and news from Coveo and Qubit.
Why we care. Data is the lifeblood of business and it now drives every aspect of marketing, from understanding the customer journey to personalizing and optimizing engagement. Breaking down data silos and establishing a single source of truth are central challenges for today’s marketers. We care about effective data management and activation, and about data privacy too.
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.