MarTech Today: The year in martech, voice-controlled Sisense analytics & a 2017 preview

Here’s our recap of what happened in marketing technology over the last week, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• From retention to adaptive analytics, here’s your 2017 marketing preview
  Dec 30, 2016 by Chandar Pattabhiram
  Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.
• A big year for marketing technology: Our top columns of 2016
  Dec 30, 2016 by Jessica Thompson
  Look back through a year in marketing technology with MarTech Today’s most-read columns of 2016!
• SweetIQ ‘Next Gen Listings Network’ emphasizes selective syndication and offline actions in local SEO offering
  Dec 29, 2016 by Greg Sterling
  The company is also promoting regular content updates for description fields as part of its approach for enterprise customers.
• Relationship marketing: The new CRM
  Dec 29, 2016 by Seth Price
  Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.
• Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
  Dec 29, 2016 by Amy Gesenhues
  From artificial intelligence to Instagram’s latest tools, these three CMOs share the martech they were most excited about in 2016.
• MarTech Today’s Top 5 News Stories Of 2016: Machine learning, beacons are dead, AI & more
  Dec 29, 2016 by Matt McGee
  Our first year-in-review looks at the most popular news stories we covered since launching in October.
• 2016: The Year in Martech (What a year it was!)
  Dec 28, 2016 by Barry Levine
  So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally begun.
• Amazon’s happy holidays: 9x growth in Echo family device sales
  Dec 28, 2016 by Matt McGee
  Echo Dot was the top-selling item on Amazon.com with “millions sold worldwide.” Mobile shopping up slightly over last year.
• Individualization: Mobile marketing’s next step
  Dec 28, 2016 by Josh Todd
  Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.
• Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
  Dec 27, 2016 by Erik Matlick
  Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.
• Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp
  Dec 23, 2016 by Barry Levine
  Amazon Alexa, chatbots and connected lightbulbs are now front-ends to business data for this New York City-based company.
• Report: Personal health data should be off-limits to common marketing practices
  Dec 23, 2016 by Barry Levine
  The authors — who were instrumental in the creation of the Children’s Online Privacy Protection Act — call for governmental and industry safeguards.
• Get customers hooked on your service with a better experience
  Dec 23, 2016 by Brent Sleeper
  Contributor Brent Sleeper looks at what marketers of cloud services and apps can do to improve their users’ first experiences — and to increase customer engagement and conversion.

From Marketing Land:

• Amazon launches Digital Day, a new sales holiday for digital products
  Dec 29, 2016 by Greg Finn
  Can Amazon create yet another successful sales day? We’ll find out this Friday.
• Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
  Dec 29, 2016 by Barb Palser
  Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.
• Periscope launches live 360 video broadcasting
  Dec 28, 2016 by Greg Finn
  Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.
• Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
  Dec 28, 2016 by Amy Gesenhues
  From artificial intelligence to Instagram’s latest tools, these three CMOs share the martech they were most excited about in 2016.
• Cross-device ad tech: How to vet potential partners providing this critical stack element
  Dec 23, 2016 by Chuck Moran
  The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh.
• Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
  Dec 23, 2016 by Barry Levine
  Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal.
• Twitter overcharged video advertisers due to error in its Android app
  Dec 22, 2016 by Tim Peterson
  Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch.

From Around The Web:

• How to Improve Your Site’s Performance When Using GIFs, moz.com
• Other sites are using my ad code. What should I do?, Inside AdSense
• The Year Header Bidding Went Mainstream, Ad Exchanger
• 2016: The year in Top Level Domain Data, blog.majestic.com
• 5 Disruptions to Marketing, Part 5: Artificial Intelligence, Chief Marketing Technologist Blog
• How Marketers Can Prepare for the New Wave of Artificial Intelligence, MarTech Advisor
• Virtual Reality for Content Marketers: Is it Really Going to Stick?, www.thesaleslion.com
• A Guide to Popular PHP Frameworks for Beginners, www.searchenginejournal.com
• Ad tech’s biggest winners and losers in 2016, digiday.com
• Christmas Special: Have you Stuffed these Marketing Technologies in your ‘Stacking’ Yet?, www.martechadvisor.com
• Smart Car App Design, usabilitygeek.com