Marketing Day: Patriots’ Twitter Fail, Hacking B2B Buying Cycles & Google+ Mentions

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to […]

on November 14, 2014 at 4:15 pm | Reading time: 7 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps
    Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […]
  • Patriots’ #1MillionPatriots Twitter Celebration Interrupted By A Racist Troll
    Beware social media robots; they don’t always know a troll when they see one. The New England Patriots are the latest to learn that embarrassing lesson after the NFL team’s Twitter account auto-posted a racial slur in an image Thursday. In celebration of becoming the first NFL team to hit 1 million Twitter followers, the […]
  • Volvo Creates Virtual Reality Tour Of XC90 SUV
    Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […]
  • Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
    A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that people haven’t lost interest in privacy; they’re just resigned to a loss of control over their personal information. That’s according to a new survey based report from the Pew Research Center. […]
  • How To Hack The B2B Buying Cycle
    Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time.
  • Though People Trust Other Consumers Most, Brands Still Have A Role To Play
    While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically — and how brands must adjust.
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort
    Without an official way to link social media with ecommerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ […]
  • Google+ Makes It Easier To See Your Mentions
    Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the notification button, in the upper-right hand corner of the site, but notifications also include +1s, messages and other interactions. The Mentions tab gives […]
  • Mike Myers And His Sears Canada Employee Brother Attempt To Save The Company With An Ad
    If anything can save the struggling company, it’s this quirky, hilarious and on-target video ad.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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