Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps

Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps

Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […]

Matt McGee on November 14, 2014 at 3:42 pm

google-glass-colors-wall-1920

Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps.

A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t positive.

Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects.

A survey of only 16 developers may not sound like much, but the size of the Glassware development community may not be very robust. Consider that, in the 13 months since Google launched its Glass app directory, there are currently only 98 apps listed there. Quotes from developers in the Reuters article suggest that the reason is because many have stopped building things for Glass. One developer that put a Glass app on hold tells Reuters that Glass is “not a big enough platform to play on seriously.”

Estimates for GGDevCon, a recent conference for Glass developers, are that there were less than 100 people in attendance. Writing on my Glass Almanac site, one attendee said the vibe at GGDevCon wasn’t upbeat:

There was a real sense among GGDevCon attendees that Glass, in its current form as a consumer device, is failing. Even the most ardent of Glass supporters speak of a “lull” or “slump”, and what might be needed to move beyond that. The less optimistic consider Glass to have already failed in this arena.

Google: “As Energized As Ever”

Google’s Chris O’Neill, the head of business operations for Glass, tells Reuters that the company is still “committed” and “energized” about Glass.

“We are completely energized and as energized as ever about the opportunity that wearables and Glass in particular represent,” he says. O’Neill also says Google is still committed to a wider consumer launch of Glass, but not “until it’s absolutely ready.” Google hasn’t given an official date for the consumer launch, but it’s extremely unlikely to happen in 2014, as the company had previously planned.

Glass suffered a few recent public relations hits when Twitter stopped supporting its Glass app, and when Luxottica’s CEO — a Glass partner — called the device embarrassing.

One bright spot, though, has been the Glass At Work program, which matches developers with businesses and industries looking to use Glass in the enterprise. There are now 10 official partners in that program, and industries from healthcare to manufacturing, travel, farming and more are seeing value in having their employees use Glass on the job.

Much like smartphones and computers, it may be that Google Glass finds a footing in the workplace long before there’s a value proposition for the general consumer.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence
    Webinar: Work smarter, not harder, to give customers what they want

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.