Marketing Day: Apple Earnings Report, Getting Content Marketing Buy-In & Snapchat Ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold Apple announced fiscal Q4 results. Revenue beat expectations with $42.1 billion and profit of $8.5 billion. A year ago Apple’s quarterly […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold
Apple announced fiscal Q4 results. Revenue beat expectations with $42.1 billion and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple said that 60 percent of its revenue was from outside the US. Here are the top-line hardware numbers: iPhone sales: 39.3 million units iPads: 12.3 million units Macs: 5.52 million units iPod: 2.64 million units The […]
- What Should Yahoo Do? Buy More Mobile Reach, Revenue
It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others have made that next to impossible. However one area in which Yahoo still has a significant opportunity is mobile. There too it’s behind others but the market is still developing and new enough for it to grab share. […] - TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show
The cable network turns online to boost brand awareness and loyalty as prime baking season arrives. - Live Blog: The Entertainment Industry & Cross-Platform Marketing
Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT. The session is […] - Live Blog: Guardians Of The Galaxy Director James Gunn On Entertainment & Technology
Hello from the Variety Entertainment & Technology Summit in Marina del Rey, where Guardians Of The Galaxy director James Gunn will be doing a keynote conversation on the topic. Tune in at 10:30am PT for our live blog, below. - Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]
Today the IAB announced first half ad revenues for the US market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year. The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated […] - Native Advertising: Inspired Or Invasive?
Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. - How To Convince Management To Invest In Content Marketing
Having trouble convincing your boss of the benefits of content marketing? Columnist Arnie Kuenn has some valuable advice. - Google Gives Stephen Colbert A Half Inch After Comedian Spotlights Bad Info In Search Results
Looks like Google heeded Stephen Colbert’s threat, and has manually fixed the quick answer for the comedian’s height, which Colbert pointed out last Wednesday was off by a half inch. “I was horrified to learn that the Google celebrity profile of me lists my height as five-ten,” reported Colbert in his ‘Who’s Attacking Me Now?’ […] - Snapchat’s First Ad Is For The Ouija Movie
Snapchat turned to the spirit world — and Hollywood — for its first advertisement. The ephemeral messaging app posted a 19-second trailer for the Ouija movie this afternoon, popping — with a “Sponsored” label — into U.S. Snapchat users’ “Recent Updates” section. It will be available for viewing on Snapchat for the next 24 hours, […] - Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update
Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy document and new anti-piracy efforts in its search results. The 26-page document, first published in 2013, outlines […] - Snapchat Will Run Its First Ad This Weekend. Watch Before It Disappears
Snapchat, the popular disappearing photo and video messaging service, announced today that it will run its first in-app advertisement this weekend. And in keeping with its edgy corporate ethos, it says it’s doing it because it needs the cash, but isn’t going to force ads on anyone. “Understandably, a lot of folks want to know […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
- Apple Capturing Spotlight Search Query Data, Sharing With Bing
- An SEM Christmas Carol: Q4 Past, Present & Yet To Come
- Traits To Hire In A Link Builder
- Google Releases Penguin 3.0 — First Penguin Update In Over A Year
- Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort
- After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy
Online Marketing News From Around The Web:
Blogs & Blogging
- 11 Words that Enhance Trust in a Blog Post, blog.kissmetrics.com
- 9 Unique Ways To Promote Your Blog On Social Media, blog.woorank.com
- Be a Better Blogger by Doing as Little as Possible, www.problogger.net
- Guest Posting Best Practices, www.copyblogger.com
- How to Build the One Thing You Can’t Blog Successfully Without, www.quicksprout.com
- How to Create An Editorial Calendar for Your Blog, upcity.com
- Is Your Blog Strategy Effective?, www.razorsocial.com
Business Issues
- Facebook Sues Lawyers for Allegedly Contributing to Fraud, Wall Street Journal
- The ‘Chinese Google’ Is Making Big Bucks Using AI to Target Ads, Wired
- Venture Capitalist Marc Andreessen to Leave eBay’s Board, online.wsj.com
Content Marketing
- 5 Ways GIFs Can Amplify Your Content, blog.visual.ly
- 7 Essential Content Promotion Tools and Platforms, relevance.com
- Content Marketing Myths You Need to Stop Following, www.searchenginejournal.com
- Creating Content Your Audience Craves, www.searchenginejournal.com
- Creating Viral Content Comes Down to Just Letting Go, www.verticalresponse.com
- How Merrill Lynch Uses Content Mapping to Reach Affluent Americans, contentmarketinginstitute.com
- How to Create a Content Marketing Strategy, www.convinceandconvert.com
- Kraft Says It Gets Four Times Better ROI from Content Than Ads, fearlesscompetitor.com
- Six tips for finding influencers and co-creating content, econsultancy.com
- Stuck in a Content Marketing Rut? Try This Trick, contently.com
- Thoughts on the Crazy State of Content Marketing Measurement and ROI, www.thesaleslion.com
Conversion Optimization
- 11 Kick-Ass Call to Action Examples, and Why They Work, www.wordstream.com
- 9 Effective Tips to Capitalize on Eye-Tracking Insights, blog.crazyegg.com
- How Much Do You Know About Conversion Marketing, Really?, unbounce.com
- The Conversion Marketing Glossary, unbounce.com
Copywriting, Design & Usability
- Five Movements in Design That We Should Pay Attention To, uxmag.com
- Five Ways to Breathe New Life into Your Website Design, growmap.com
- How to Track The Impact of Your Website Redesign, www.searchenginejournal.com
- Persuading Clients That the Need for User Research and Usability Testing Is Real, www.uxmatters.com
Domaining
- Do Your Homework Before Making an Offer, www.domaininvesting.com
- If You Lie About Your Trademark, That Should Automatically Be Reverse Domain Hijacking, www.thedomains.com
- Two-letter domains to be released in new gTLDs, domainincite.com
Ecommerce
- 3 Tips for Creating Ecommerce Marketing Budgets, www.practicalecommerce.com
- Dealing with the mystery of ecommerce attribution, www.luxurydaily.com
- How do ecommerce sites approach the click & collect UX?, econsultancy.com
- Inside Walmart’s Ecommerce Marketing Engine, www.adexchanger.com
Email Marketing
- 4 Ways to Boost Email Click Rates, www.paveya.com
- How To Use Email Effectively, www.johnchow.com
General Internet Marketing
- CMOs Lack Internal Resources to Prove ROI, adage.com
- It’s Time for a Millennial CMO, adage.com
Internet Marketing Industry
- BuzzFeed’s Eric Harris to Join IAB Board This Year, www.adweek.com
- US Programmatic Ad Spend Tops $10 Billion This Year, www.emarketer.com
Mobile/Local Marketing
- Google May Ease Limits on Android Customization Over Time, recode.net
- 10 Trends in Local Media to Consider for 2015, www.dexmedia.com
- India has second highest number of Google Glass Owners, www.indiatvnews.com
- What You Need to Know About Google’s New Mobile Ad Format, www.wordstream.com
Reputation Management
- The 10 Pillars To Creating a Personal Brand in a Digital World, www.jeffbullas.com
Social Media
- Keeping Passwords Secure, Facebook
- 10 Ways To Create Contagious Content for Your Social Media Marketing, www.jeffbullas.com
- 23 Seldom-Used Ideas for How to Use Twitter Lists, blog.bufferapp.com
- 6 Things To Help You Decide Between FBX and Native FB Retargeting, fbppc.com
- Did Facebook Remove the Cost-Per-Click Option from Power Editor?, allfacebook.com
- Facebook mobile now has threaded replies on comments, www.insidefacebook.com
- First-Ever Facebook Messenger Ad Debuts, allfacebook.com
- Foursquare rolls out first ad campaign, digiday.com
- How to Build a Unique Visual Brand on Twitter, www.mediabistro.com
- How to Build an Instagram Influencer Campaign in Six Steps, www.marketingprofs.com
- How to Increase Likes on Facebook, www.devetol.com
- How to Research Your Competition on Facebook, www.socialmediaexaminer.com
- How to Use Google+ Profiles and Pages for Better Visibility, www.socialmediaexaminer.com
- Matching Social Relationships with Social Channels, www.compukol.com
- New BumeBox Facebook Tool Lets Marketers Host Real-Time Chats With Celebs, www.adweek.com
- Talking about Managing Communities on Google Plus, www.plusyourbusiness.com
- Twitter Benchmarks by Industry, www.marketingprofs.com
- Twitter to roll out its Buy button to general public in early 2015, VentureBeat
- Twitter’s ‘action+caption’ marches on, econsultancy.com
Video
- 5 Videos Your Business Can’t Live Without, contentmarketinginstitute.com
- 88% of Companies are Using Social Media for Marketing, www.mediabistro.com
- Europe’s Online Video Market Poised for Further Growth, www.emarketer.com
- The Do’s and Don’ts of YouTube Marketing, blog.marketo.com
- The vast, untapped potential of YouTube, qz.com
- Why Product-Centric Marketing Videos Alone Don’t Support the Buyer’s Journey, www.marketingprofs.com
- YouTube Content Creator Channels Help Marketers Get in on the Right Action, www.emarketer.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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