2017: The year in social marketing so far
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
Tim Peterson | Jun 30, 2017 at 2:13 pm ETFacebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.
Tim Peterson | Jun 30, 2017 at 2:00 pm ETFacebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
Tim Peterson | Jun 29, 2017 at 12:00 pm ETCompanies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
Tim Peterson | Jun 29, 2017 at 8:59 am ETMessenger’s Discover tab will not include ads but will list businesses and bots a person recently messaged and feature others by popularity and category.
Tim Peterson | Jun 28, 2017 at 12:06 pm ETBrands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
Tim Peterson | Jun 27, 2017 at 11:00 am ETAhead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
Tim Peterson | Jun 27, 2017 at 11:00 am ETMessenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.
Tim Peterson | Jun 27, 2017 at 10:00 am ETFacebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Tim Peterson | Jun 23, 2017 at 1:56 pm ETYouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.
Tim Peterson | Jun 22, 2017 at 6:58 pm ETA comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10 photos.
Tim Peterson | Jun 22, 2017 at 12:40 pm ETSnapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Tim Peterson | Jun 21, 2017 at 3:00 pm ETTo boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
Tim Peterson | Jun 20, 2017 at 1:15 pm ETTwitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
Tim Peterson | Jun 15, 2017 at 9:00 am ETFacebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
Tim Peterson | Jun 14, 2017 at 11:00 am ETInstagram creators will be able to attach "Paid partnership with" tags to their sponsored posts to keep clear of regulators.
Tim Peterson | Jun 14, 2017 at 9:00 am ETTwitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
Tim Peterson | Jun 13, 2017 at 12:00 pm ETPinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
Tim Peterson | Jun 13, 2017 at 10:00 am ETEverything you need to know about Snapchat's ad formats, ad targeting options and ad pricing schemes.
Tim Peterson | Jun 12, 2017 at 11:34 am ETAll publishers in Facebook's ad network can now feature ads within "Related Articles" sections at the bottom of their Instant Articles.
Tim Peterson | Jun 8, 2017 at 3:03 pm ETAds within Instagram's Stories feed can prompt people to swipe up to visit a brand's site or install its mobile app.
Tim Peterson | Jun 7, 2017 at 2:19 pm ETAdvertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
Tim Peterson | Jun 7, 2017 at 11:00 am ETPinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.
Tim Peterson | Jun 6, 2017 at 9:00 am ETPlaced is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
Tim Peterson | Jun 5, 2017 at 9:10 pm ETBrands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
Tim Peterson | Jun 1, 2017 at 9:17 am ETFacebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
Tim Peterson | May 25, 2017 at 1:42 pm ETAfter introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
Tim Peterson | May 24, 2017 at 7:00 am ETA couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.
Tim Peterson | May 23, 2017 at 1:48 pm ETFacebook is testing a program to facilitate publishers' direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Tim Peterson | May 23, 2017 at 1:43 pm ETThe new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
Tim Peterson | May 23, 2017 at 12:00 pm ETFacebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Tim Peterson | May 23, 2017 at 12:00 pm ETTwitter won't be the only social network broadcasting a Major League Baseball game tomorrow night.
Tim Peterson | May 18, 2017 at 3:02 pm ETAs it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
Tim Peterson | May 17, 2017 at 8:16 pm ETBy evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.
Tim Peterson | May 17, 2017 at 1:00 pm ETWe've made a list because Facebook has had to check its math more than twice.
Tim Peterson | May 17, 2017 at 12:44 pm ETPinterest will parse the objects in an image to include ads in galleries of related pins.
Tim Peterson | May 16, 2017 at 2:45 pm ETThe mistake -- mischarged clicks on video carousel ads by smartphone web users -- is the first that directly affected advertisers’ wallets.
Tim Peterson | May 16, 2017 at 1:00 pm ETInstagram could also copy Snapchat by selling sponsored face filters to advertisers.
Tim Peterson | May 16, 2017 at 12:00 pm ETAudience-targeted Sponsored Lenses can now be bought on a guaranteed basis and paired with the non-selfie variety.
Tim Peterson | May 15, 2017 at 12:55 pm ETSnap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.
Tim Peterson | May 11, 2017 at 2:23 pm ET