Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory only.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory only.
Tim Peterson | Aug 31, 2017 at 9:00 am ETIf YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
Tim Peterson | Aug 30, 2017 at 10:00 am ETIf Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.
Tim Peterson | Aug 28, 2017 at 1:22 pm ETOut of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s support and ad buyers’ enforcement.
Tim Peterson | Aug 25, 2017 at 9:19 am ETAs of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
Tim Peterson | Aug 24, 2017 at 2:25 pm ETBrands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
Tim Peterson | Aug 24, 2017 at 1:27 pm ETFacebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
Tim Peterson | Aug 23, 2017 at 12:05 pm ETLike other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
Tim Peterson | Aug 22, 2017 at 9:00 am ETFacebook will target photo posts with fake click-to-play buttons and videos that are simply static images.
Tim Peterson | Aug 17, 2017 at 1:43 pm ETAdvertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Tim Peterson | Aug 17, 2017 at 11:00 am ETUsers no longer have to be signed in to Pinterest to use its visual search Chrome extension.
Tim Peterson | Aug 16, 2017 at 11:00 am ETWhile mostly cosmetic, Facebook's changes are meant to make its social network easier to use.
Tim Peterson | Aug 15, 2017 at 3:15 pm ETLive streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
Tim Peterson | Aug 15, 2017 at 1:51 pm ETNew controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Tim Peterson | Aug 14, 2017 at 4:20 pm ETBy letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on Snapchat.
Tim Peterson | Aug 11, 2017 at 9:02 am ETSnap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had estimated.
Tim Peterson | Aug 11, 2017 at 8:49 am ETFacebook's Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.
Tim Peterson | Aug 9, 2017 at 8:22 pm ETFacebook will use artificial intelligence and new human review processes to detect disguised, or "cloaked," links that breach its policies.
Tim Peterson | Aug 9, 2017 at 12:46 pm ETThanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
Tim Peterson | Aug 9, 2017 at 10:00 am ETOf the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
Tim Peterson | Aug 9, 2017 at 6:00 am ETIn May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
Tim Peterson | Aug 8, 2017 at 3:51 pm ETFacebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
Tim Peterson | Aug 8, 2017 at 11:00 am ETFacebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
Tim Peterson | Aug 7, 2017 at 2:49 pm ETFacebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
Tim Peterson | Aug 2, 2017 at 11:26 am ETDuring a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored.
Tim Peterson | Aug 2, 2017 at 9:49 am ETSnapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
Tim Peterson | Aug 1, 2017 at 1:29 pm ETAdvertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
Tim Peterson | Aug 1, 2017 at 1:01 pm ETFor a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
Tim Peterson | Jul 28, 2017 at 11:22 am ETMessenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to desktop.
Tim Peterson | Jul 27, 2017 at 1:00 pm ETTwitter's revenue growth struggles continued in Q2, but now the company is experiencing audience growth issues again.
Tim Peterson | Jul 27, 2017 at 12:04 pm ETSnapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
Tim Peterson | Jul 27, 2017 at 11:00 am ETFacebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just yet.
Tim Peterson | Jul 27, 2017 at 10:00 am ETLinkedIn’s web analytics tool reports breaks down sites’ audiences into eight categories, including company, job title, location and industry.
Tim Peterson | Jul 26, 2017 at 6:00 am ETInstagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing dashboards.
Tim Peterson | Jul 24, 2017 at 12:00 pm ETFacebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.
Tim Peterson | Jul 19, 2017 at 5:46 pm ETLast night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
Tim Peterson | Jul 19, 2017 at 2:57 pm ETSnapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Tim Peterson | Jul 19, 2017 at 11:11 am ETSnap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
Tim Peterson | Jul 17, 2017 at 3:15 pm ETIn a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
Tim Peterson | Jul 14, 2017 at 12:00 pm ETIn addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.
Tim Peterson | Jul 13, 2017 at 12:00 pm ET