Pinterest adds custom QR-like codes for businesses, more shoppable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
Tim Peterson | Nov 14, 2017 at 12:00 pm ETAdvertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms.
Tim Peterson | Nov 14, 2017 at 8:00 am ETSnapchat is opening up its most brand-friendly formats to sales-minded marketers.
Tim Peterson | Nov 13, 2017 at 11:36 am ETFacebook’s new app lets people find nearby things to do and places to go.
Tim Peterson | Nov 10, 2017 at 3:58 pm ETFacebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.
Tim Peterson | Nov 10, 2017 at 9:00 am ETUnlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
Tim Peterson | Nov 8, 2017 at 3:16 pm ETTwitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
Tim Peterson | Nov 8, 2017 at 12:00 pm ETSlowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
Tim Peterson | Nov 8, 2017 at 10:57 am ETSince Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Tim Peterson | Nov 7, 2017 at 4:00 pm ETInstagram will prompt creators to add “Paid Partnership with” labels when required.
Tim Peterson | Nov 7, 2017 at 11:00 am ETMessenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.
Tim Peterson | Nov 7, 2017 at 10:00 am ETErrors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.
Tim Peterson | Nov 6, 2017 at 5:24 pm ETReddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.
Tim Peterson | Nov 6, 2017 at 12:00 pm ETPolling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.
Tim Peterson | Nov 3, 2017 at 3:02 pm ETWhat marketers need to know from Facebook's Q3 2017 earnings report.
Tim Peterson | Nov 2, 2017 at 9:00 am ETInitially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.
Tim Peterson | Nov 1, 2017 at 3:05 pm ETIn Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.
Tim Peterson | Oct 31, 2017 at 2:54 pm ETAirline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.
Tim Peterson | Oct 30, 2017 at 5:33 pm ETBrands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.
Tim Peterson | Oct 30, 2017 at 8:30 am ETFacebook will test a 'View Ads' tab on Pages in Canada next month and in the US next summer.
Tim Peterson | Oct 27, 2017 at 1:00 pm ET