Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory only.
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What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
Facebook bans Pages sharing fake news from buying ads
If Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.
Industry’s anti-fraud initiative, Ads.txt, slowly gains traction with publishers, helped by Google’s push
Out of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s support and ad buyers’ enforcement.
Facebook culls 17 types of posts that Pages can no longer boost as ads
As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
Snapchat lets advertisers control the types of content their ads appear next to
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
Facebook adds publishers’ logos to links in search results, trending lists
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
Facebook will penalize fake videos in latest news feed algorithm update
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.
Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Pinterest now lets people zoom in on pins, has redesigned visual search icon
Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.
Facebook redesigns news feed with larger link previews, circular profile photos
While mostly cosmetic, Facebook's changes are meant to make its social network easier to use.
Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
Facebook lets brands promote publisher & influencer posts as ads
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on Snapchat.
What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had estimated.
Facebook debuts Watch, its home for original shows
Facebook's Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.
Facebook bans advertisers, Pages that disguise links violating its rules
Facebook will use artificial intelligence and new human review processes to detect disguised, or "cloaked," links that breach its policies.
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
Facebook extends dynamic ad retargeting to real estate listings
Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
Facebook will rank links to slow-loading pages lower in people’s news feeds
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
Video: Amazon Spark is already overrun with #sponsored posts
During a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored.
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
Facebook will let brands target ads to people who RSVPed to their Pages’ events
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
Twitter is testing a subscription-style ad program that costs $99 a month
For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to desktop.
The good, the bad, and the ugly: Twitter’s Q2 2017 earnings report
Twitter's revenue growth struggles continued in Q2, but now the company is experiencing audience growth issues again.
Snapchat’s ad biz has matured but is still a shiny new object for advertisers
Snapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just yet.
LinkedIn’s Website Demographics lets brands analyze site visitors using LinkedIn data
LinkedIn’s web analytics tool reports breaks down sites’ audiences into eight categories, including company, job title, location and industry.
Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch
Instagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing dashboards.
Facebook lets brands, publishers connect Groups to their Pages
Facebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.
Facebook plans to start testing Instant Article subscriptions as soon as October
Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
Facebook tests ads in Marketplace, its Craigslist-like shopping section
In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
LinkedIn starts letting people natively upload videos that play automatically
In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.