Pinterest adds custom QR-like codes for businesses, more shoppable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms.
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites
Snapchat is opening up its most brand-friendly formats to sales-minded marketers.
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
Facebook will disable ‘Like’ button in third-party mobile apps
Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.
Instagram removes 24-hour recency requirement for photos, videos posted to Stories
Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
Twitter opens up $99 a month subscription ad program to more accounts
Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
What marketers should know about Snap’s Q3 2017 earnings report
Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
Twitter officially enables 280-character limit for all accounts, including brands
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Instagram opens sponsor-tagging tool to more creators, adds monitoring system
Instagram will prompt creators to add “Paid Partnership with” labels when required.
Facebook Messenger can now power chat on brand sites
Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.
Facebook refunds advertisers for mobile video ads played out of view
Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.
Facebook rolls out polls for Pages across desktop, mobile
Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings report.
Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.
Ecommerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns
Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.
Facebook’s dynamic creative can generate up to 6,250 versions of an ad
Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.
Facebook will show all the ads a Page is running & archive US federal election ads
Facebook will test a 'View Ads' tab on Pages in Canada next month and in the US next summer.