What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration -- barely -- but its revenue slid from Q4’s mark.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Snap’s daily audience growth stopped its deceleration -- barely -- but its revenue slid from Q4’s mark.
Tim Peterson | May 11, 2017 at 8:43 am ETFacebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
Tim Peterson | May 10, 2017 at 11:00 am ETVideos in Snapchat Stories can now play on a loop, and photos can stay on screen indefinitely.
Tim Peterson | May 9, 2017 at 1:31 pm ETIt’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.
Tim Peterson | May 9, 2017 at 1:00 pm ETSnapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads.
Tim Peterson | May 4, 2017 at 12:01 pm ETWhen Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load.
Tim Peterson | May 3, 2017 at 7:45 pm ETThe numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.
Tim Peterson | May 3, 2017 at 4:36 pm ETFor one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.
Tim Peterson | May 2, 2017 at 3:24 pm ETCue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
Tim Peterson | May 2, 2017 at 8:00 am ETTwitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox Media.
Tim Peterson | May 1, 2017 at 8:00 pm ETFacebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.
Tim Peterson | Apr 27, 2017 at 7:30 am ETTwitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
Tim Peterson | Apr 26, 2017 at 11:51 am ETRevenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
Tim Peterson | Apr 26, 2017 at 7:30 am ETSnapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.
Tim Peterson | Apr 24, 2017 at 1:01 pm ETStarting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
Tim Peterson | Apr 24, 2017 at 6:00 am ETFacebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
Tim Peterson | Apr 21, 2017 at 8:00 am ETFacebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
Tim Peterson | Apr 19, 2017 at 8:44 am ETFacebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
Tim Peterson | Apr 18, 2017 at 4:53 pm ETFacebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
Tim Peterson | Apr 18, 2017 at 2:31 pm ET"We have a shot at becoming the Yellow Pages of messaging apps," says Facebook's Messenger boss, David Marcus.
Tim Peterson | Apr 18, 2017 at 2:04 pm ETTurner’s comedy-centric studio uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.
Tim Peterson | Apr 14, 2017 at 11:00 am ETInstagram’s eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features.
Tim Peterson | Apr 13, 2017 at 11:00 am ETSnapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
Tim Peterson | Apr 12, 2017 at 1:01 pm ETTo run branded heart campaigns in Periscope videos, advertisers must go through Twitter's sales team and pay a flat fee.
Tim Peterson | Apr 10, 2017 at 4:16 pm ETFacebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Tim Peterson | Apr 10, 2017 at 3:00 pm ETOver the past year or so, Facebook has attracted a million new advertisers roughly every six months.
Tim Peterson | Apr 10, 2017 at 11:53 am ETFacebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
Tim Peterson | Apr 7, 2017 at 2:49 pm ETNow any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
Tim Peterson | Apr 7, 2017 at 8:50 am ETSnapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.
Tim Peterson | Apr 6, 2017 at 2:40 pm ETNew TV service now available for a free trial, will add six AMC Networks channels to its lineup soon.
Tim Peterson | Apr 5, 2017 at 1:00 pm ETCanvas API enables brands to automate the production process through third-party marketing tools.
Tim Peterson | Apr 4, 2017 at 3:31 pm ETOne of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the crap."
Tim Peterson | Apr 4, 2017 at 2:07 pm ETChatbots in apps like Facebook's Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.
Tim Peterson | Mar 28, 2017 at 7:00 am ETTwitter doesn't currently make money from people who use its ad-free TweetDeck app, but soon it might.
Tim Peterson | Mar 23, 2017 at 7:36 pm ETFacebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.
Tim Peterson | Mar 23, 2017 at 11:00 am ETThe Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts.
Tim Peterson | Mar 22, 2017 at 2:04 pm ETBy Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.
Tim Peterson | Mar 22, 2017 at 11:50 am ETAs Instagram's advertiser base has ballooned, so has the number of people using the app to contact brands.
Tim Peterson | Mar 22, 2017 at 9:00 am ETTwitter's Periscope Producer API removes the added step of piping a broadcast through Periscope's app, which could degrade the stream's quality.
Tim Peterson | Mar 21, 2017 at 2:31 pm ETInstagram will enable more US brands to sell products through organic photos using a new in-app tool.
Tim Peterson | Mar 21, 2017 at 9:00 am ET