New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.
Tim Peterson | Mar 20, 2017 at 7:41 pm ETMessenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
Tim Peterson | Mar 9, 2017 at 1:31 pm ETFacebook has started inserting ads in the middle of some non-live videos. Here's what it's like to watch one.
Tim Peterson | Mar 8, 2017 at 8:43 pm ETPinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.
Tim Peterson | Mar 7, 2017 at 12:00 pm ETTwitter will report total views, unique viewers, completion rates, shares and likes for Moments.
Tim Peterson | Mar 7, 2017 at 11:00 am ETFacebook is starting to fold Atlas's measurement products into Facebook's own tools and will transition Atlas's remaining clients as well.
Tim Peterson | Mar 7, 2017 at 11:00 am ETMessenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
Tim Peterson | Mar 2, 2017 at 6:27 pm ETAn advertiser can buy only Instagram's Story inventory and no other Instagram or Facebook inventory, while still using Facebook's targeting.
Tim Peterson | Mar 1, 2017 at 5:19 pm ETPeople can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
Tim Peterson | Mar 1, 2017 at 1:54 pm ETOctane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
Tim Peterson | Mar 1, 2017 at 10:00 am ETEvery day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
Tim Peterson | Feb 28, 2017 at 4:02 pm ETEligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
Tim Peterson | Feb 23, 2017 at 12:00 pm ETTwitter's new Custom Profiles are the equivalent of an email signature for direct messages.
Tim Peterson | Feb 22, 2017 at 12:00 pm ETInstagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
Tim Peterson | Feb 22, 2017 at 11:58 am ETDevelopers can compare two audience segments at a time and break down their audiences based on the sites that sent them.
Tim Peterson | Feb 21, 2017 at 11:00 am ETSnap's video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
Tim Peterson | Feb 20, 2017 at 11:57 am ETBy playing videos with the sound on and on people's TVs, Facebook is upping its push to become a destination for video viewers and video ad dollars.
Tim Peterson | Feb 14, 2017 at 2:26 pm ETIn Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories, and 88 percent of those viewers watched the whole thing.
Tim Peterson | Feb 14, 2017 at 7:00 am ETFacebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
Tim Peterson | Feb 10, 2017 at 11:13 am ETTwitter's daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have gotten more difficult.
Tim Peterson | Feb 9, 2017 at 9:50 am ETRevenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
Tim Peterson | Feb 9, 2017 at 7:35 am ETPinterest's version of Google's Goggles will roll out to iPhone and Android users in the US sometime soon.
Tim Peterson | Feb 8, 2017 at 1:46 pm ETThe number of sites featuring Instagram posts or widgets has overtaken Twitter’s count, according to an analysis of 1 million sites by SimilarTech.
Tim Peterson | Feb 7, 2017 at 11:00 am ET84 Lumber's immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser.
Tim Peterson | Feb 6, 2017 at 12:28 am ETSnapchat's daily audience growth has decelerated from 17% between Q1 and Q2 2016 to 3% between Q3 and Q4.
Tim Peterson | Feb 2, 2017 at 5:14 pm ETFacebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts?
Tim Peterson | Feb 1, 2017 at 7:03 pm ETThe numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.
Tim Peterson | Feb 1, 2017 at 4:18 pm ETCriticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
Tim Peterson | Feb 1, 2017 at 10:00 am ETSnapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
Tim Peterson | Jan 31, 2017 at 7:09 pm ETAdvertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook's own 50% in view standard.
Tim Peterson | Jan 31, 2017 at 11:00 am ETEach week 2.7 million viewers, on average, watched at least three seconds of the game on Twitter.
Tim Peterson | Jan 27, 2017 at 10:00 am ETFacebook starts pushing news feed ads to Messenger to relieve its ad load pressure and ease in advertisers.
Tim Peterson | Jan 25, 2017 at 5:58 pm ETWhen @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.
Tim Peterson | Jan 24, 2017 at 9:30 am ETAdvertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
Tim Peterson | Jan 19, 2017 at 12:39 pm ETIBM's Watson measured @realDonaldTrump's tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
Tim Peterson | Jan 19, 2017 at 11:00 am ETGQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
Tim Peterson | Jan 18, 2017 at 9:00 am ETSnapchat's new unified search bar now appears on its home screen and works the same there as on its Chat and Stories screens.
Tim Peterson | Jan 12, 2017 at 8:21 pm ETFacebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
Tim Peterson | Jan 11, 2017 at 12:01 pm ETSome time soon, Instagram will slot photo and video ads between Stories, its Snapchat clone that's being used by half of its audience every day.
Tim Peterson | Jan 11, 2017 at 9:00 am ETBy expanding the retargeting pool, Facebook's Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
Tim Peterson | Jan 10, 2017 at 2:25 pm ET