How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
Tim Peterson | Oct 11, 2017 at 4:45 pm ETAll the news from the opening keynote at the virtual reality company's annual developer conference.
Tim Peterson | Oct 11, 2017 at 12:24 pm ETLinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and companies.
Tim Peterson | Oct 10, 2017 at 6:30 pm ETFor venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride.
Tim Peterson | Oct 10, 2017 at 1:43 pm ETIf a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s browsing.
Tim Peterson | Oct 9, 2017 at 5:01 pm ETFacebook will attach a button to article links that people can tap to get more context about the publisher and topic.
Tim Peterson | Oct 5, 2017 at 2:02 pm ETSnapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.
Tim Peterson | Oct 4, 2017 at 4:10 pm ETA MarTech panel offered formal processes for sourcing tools and rules of thumb for determining who pays for them.
Tim Peterson | Oct 3, 2017 at 4:44 pm ETMeasuring ROI was cited as marketers’ top challenge in a survey of almost 1,000 agency employees conducted by social analytics firm Simply Measured.
Tim Peterson | Oct 3, 2017 at 9:00 am ETBud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Tim Peterson | Sep 28, 2017 at 11:23 am ETFacebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money.
Tim Peterson | Sep 26, 2017 at 7:32 pm ETIf Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
Tim Peterson | Sep 26, 2017 at 5:00 pm ETFacebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts.
Tim Peterson | Sep 26, 2017 at 3:08 pm ETIn a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.
Tim Peterson | Sep 25, 2017 at 4:18 pm ETInstagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million.
Tim Peterson | Sep 25, 2017 at 2:07 pm ETFacebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
Tim Peterson | Sep 22, 2017 at 4:22 pm ETThe Facebook-owned messaging app's global user base creates an opportunity for it to serve as an email marketing alternative abroad.
Tim Peterson | Sep 21, 2017 at 4:21 pm ETM will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends.
Tim Peterson | Sep 21, 2017 at 1:00 pm ETFacebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Tim Peterson | Sep 21, 2017 at 11:00 am ETPinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
Tim Peterson | Sep 21, 2017 at 10:00 am ETAfter a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.
Tim Peterson | Sep 20, 2017 at 4:49 pm ETSnapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
Tim Peterson | Sep 20, 2017 at 12:00 pm ETThe disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.
Tim Peterson | Sep 19, 2017 at 3:52 pm ETThrough a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.
Tim Peterson | Sep 19, 2017 at 2:00 pm ETBrands had used the option to reposition news articles as promotional content.
Tim Peterson | Sep 18, 2017 at 4:10 pm ETA ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data.
Tim Peterson | Sep 15, 2017 at 4:44 pm ETFacebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.
Tim Peterson | Sep 15, 2017 at 4:13 pm ETRegulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.
Tim Peterson | Sep 15, 2017 at 10:00 am ETFacebook’s Messenger added group video calling last year, begging the question of why the company needs another stab at the market.
Tim Peterson | Sep 13, 2017 at 3:40 pm ETFacebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.
Tim Peterson | Sep 13, 2017 at 1:14 pm ETFacebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory.
Tim Peterson | Sep 12, 2017 at 5:41 pm ETMessenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
Tim Peterson | Sep 12, 2017 at 2:17 pm ETAds using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations.
Tim Peterson | Sep 11, 2017 at 5:28 pm ETTwitter's account-sharing feature has only been available through TweetDeck's desktop site -- until now.
Tim Peterson | Sep 8, 2017 at 1:44 pm ETTo accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
Tim Peterson | Sep 8, 2017 at 10:00 am ETLast year, Facebook said it would bring the immersive ad format to Instagram. Now it’s beginning to do so.
Tim Peterson | Sep 7, 2017 at 8:44 am ETFor one, Facebook counts residents and travelers.
Tim Peterson | Sep 6, 2017 at 2:20 pm ETUnlike its old ad network, LinkedIn Audience Network centers on the work-centric social network's native ad format and skews toward mobile app inventory.
Tim Peterson | Sep 6, 2017 at 6:00 am ETBustle, New Form Digital and WeBuyGold have produced original programs for Facebook's other fledgling video service.
Tim Peterson | Sep 1, 2017 at 9:45 am ETWith 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.
Tim Peterson | Aug 31, 2017 at 9:32 pm ET