Facebook could prevent age-discriminating job ads if it wanted to
Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times.
Tim Peterson | Dec 26, 2017 at 2:35 pm ETThis year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.
Tim Peterson | Dec 22, 2017 at 11:00 am ETSnapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
Tim Peterson | Dec 21, 2017 at 10:00 am ETPeople are less likely to share a fake news article if they’re shown links evidencing its falsehoods instead of a claim that it’s false, per Facebook.
Tim Peterson | Dec 21, 2017 at 9:00 am ETIn spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds.
Tim Peterson | Dec 20, 2017 at 2:43 pm ETThe number of chatbots on Messenger has doubled since April to more than 200,000.
Tim Peterson | Dec 20, 2017 at 12:00 pm ETIn an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.
Tim Peterson | Dec 18, 2017 at 3:29 pm ET“Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds.
Tim Peterson | Dec 18, 2017 at 12:24 pm ETPeople will be able to temporarily hide posts from accounts, Pages and groups for 30 days.
Tim Peterson | Dec 15, 2017 at 12:01 pm ETThe social media landscape blew up in 2017 -- in so many ways.
Tim Peterson | Dec 15, 2017 at 10:00 am ETFacebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said.
Tim Peterson | Dec 14, 2017 at 12:23 pm ETAnyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
Tim Peterson | Dec 14, 2017 at 11:00 am ETMessenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app.
Tim Peterson | Dec 14, 2017 at 9:21 am ETAfter rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.
Tim Peterson | Dec 13, 2017 at 11:00 am ETTwitter is rolling out an option for people to string together tweets into a thread over “the coming weeks,” the company said on Tuesday.
Tim Peterson | Dec 12, 2017 at 2:50 pm ETPeople following a hashtag will see top posts and Stories featuring the hashtag in their Instagram feeds alongside their friends’ posts.
Tim Peterson | Dec 12, 2017 at 2:32 pm ETFor videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts.
Tim Peterson | Dec 11, 2017 at 2:23 pm ETFacebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.
Tim Peterson | Dec 8, 2017 at 3:30 pm ETSprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.
Tim Peterson | Dec 8, 2017 at 10:00 am ETInstagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab.
Tim Peterson | Dec 7, 2017 at 3:59 pm ETUnfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spend on Twitter.
Tim Peterson | Dec 7, 2017 at 12:30 pm ETPeople will be able to search for and share pins from Pinterest without leaving Facebook’s messaging service.
Tim Peterson | Dec 5, 2017 at 1:00 pm ETInstagram will also now automatically save Story posts, which can later be added to a Story Highlights collection.
Tim Peterson | Dec 5, 2017 at 12:22 pm ETFacebook plans to test running pre-roll ads, but it is expected to be limited to Facebook’s Watch tab.
Tim Peterson | Dec 1, 2017 at 5:05 pm ETJon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business.
Tim Peterson | Dec 1, 2017 at 8:00 am ETSince July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.
Tim Peterson | Nov 30, 2017 at 4:05 pm ETProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.
Tim Peterson | Nov 30, 2017 at 9:15 am ETIn a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.
Tim Peterson | Nov 29, 2017 at 4:45 pm ETMessenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
Tim Peterson | Nov 28, 2017 at 2:14 pm ETThe microblogging platform’s business has struggled since selling to Yahoo in 2013.
Tim Peterson | Nov 27, 2017 at 2:43 pm ETAfter being criticized for the ways its ad platform can be misused, Facebook has responded by listing the principles governing its use.
Tim Peterson | Nov 27, 2017 at 2:05 pm ETReddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that work.
Tim Peterson | Nov 24, 2017 at 9:00 am ETPromoted Stories combines Snapchat’s regular Stories and Snap Ads into the app’s latest version of a home page takeover.
Tim Peterson | Nov 24, 2017 at 8:00 am ETBeing verified doesn’t bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency execs.
Tim Peterson | Nov 20, 2017 at 9:30 am ETSony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.
Tim Peterson | Nov 17, 2017 at 12:53 pm ETWith a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators.
Tim Peterson | Nov 16, 2017 at 3:00 pm ETFacebook is tailoring its retargeting ads to auto brands and adding new features to its lead ads to make them more actionable for all advertisers.
Tim Peterson | Nov 16, 2017 at 11:00 am ETWith Highlighted Shares, Facebook aims to encourage Pages to collaborate to grow their audiences, borrowing from YouTube’s playbook.
Tim Peterson | Nov 15, 2017 at 3:00 pm ETFacebook has rolled out four new tools for brands to find and advertise to people around the world.
Tim Peterson | Nov 14, 2017 at 4:53 pm ETSnapchat's new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager.
Tim Peterson | Nov 14, 2017 at 2:10 pm ET