Facebook’s Q4 ad revenue swells despite decreases in time spent and North American daily audience
What marketers need to know about Facebook's Q4 2017 earnings report.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Instagram triples length of Story ads with carousel format
Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram’s Stories feed.
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.
Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.
Facebook will ban all ads promoting cryptocurrency
Facebook is looking to lock down the ways that its ad platform can be misused.
Facebook will prioritize local news while still de-prioritizing news overall
Facebook will identify local publishers as "those whose links are clicked on by readers in a tight geographic area,” according to a company blog post.
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game.
Twitter starts selling sponsorships of individual publishers’ Moments
Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
Burger King Whopper-splains net neutrality’s repeal in new ad
Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.
Facebook CMO Gary Briggs is retiring
The former Google marketer oversaw Facebook’s first foray into TV advertising and leaves at a time when the company’s brand could use some help.
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet)
People will be able to share links to view Official Stories, Our Stories and Search Stories from Snapchat to view them on Snapchat’s site.
Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall
Facebook will rely on user surveys to compile a list of trusted sources. It’s unclear whether the company will publicly share that list.
Snapchat updates app install ads with quicker deep links, deeper analytics
Snapchat will automatically create the deep links for brands’ app install campaigns and give advertisers a fuller view of their ads’ performance.
WhatsApp officially launches app, profiles for businesses
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers
How Facebook’s video ads’ watch time compares across formats
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.
Mark Zuckerberg’s New Year’s resolution is to solve Facebook’s issues
“Facebook has a lot of work to do,” company’s CEO writes in Facebook post announcing his 2018 personal challenge.
On Facebook, viral reach for branded-content ads eclipses standard ads
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.
How agencies are adapting to continued pressures on their business model
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.