Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Facebook will tell publishers, creators the top Pages that shared their videos

Facebook will tell publishers, creators the top Pages that shared their videos

With Highlighted Shares, Facebook aims to encourage Pages to collaborate to grow their audiences, borrowing from YouTube’s playbook.

Tim Peterson on November 15, 2017 at 3:00 pm | Reading time: 2 minutes

Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network.

Facebook is rolling out a new tab to all Pages globally that will list the top five Pages that reshared the videos they posted to Facebook, the company announced on Wednesday. The five Pages are selected and ordered based on the number of views that their reshares generated.

The new Highlighted Shares metrics can be accessed through the Video Insights tab available within Facebook’s Page Insights section. For each video, the Highlighted Shares will detail the number of views; total number of likes, comments and shares; and the average amount of time people spent watching the reshared video through each Page.

Facebook’s Highlighted Shares shows the top five Pages that have reshared a Page’s video.

Facebook’s motivation in opening up the new analytics appears to be that showing Pages which other Pages are helping to spread their videos on Facebook could lead to those Pages collaborating, borrowing an old page from YouTube’s playbook encouraging its creators to collaborate in order to grow their respective audiences. It could also spur more branded-content deals between marketers and publishers or creators. That has been a big push by Facebook since it dropped its branded-content restrictions in April 2016. Facebook added to that push earlier this year when it made it easier for brands to promote these branded-content posts as ads on Facebook.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.