Facebook could prevent age-discriminating job ads if it wanted to
Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
How marketers will take their social spend more seriously in 2018
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.
How Snapchat can win back the influencers it has lost to Instagram
Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
Facebook will no longer flag fake news link with ‘Disputed’ label
People are less likely to share a fake news article if they’re shown links evidencing its falsehoods instead of a claim that it’s false, per Facebook.
Snapchat will let advertisers animate their Sponsored Filters
In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds.
On Facebook’s Messenger, people and businesses trade 2B messages a month
The number of chatbots on Messenger has doubled since April to more than 200,000.
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.
Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
“Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds.
Facebook lets people ‘snooze’ posts from Pages, others for 30 days
People will be able to temporarily hide posts from accounts, Pages and groups for 30 days.
2017: The year in social media
The social media landscape blew up in 2017 -- in so many ways.
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said.
Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
People have held 17B video chats on Messenger so far in 2017
Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app.
Facebook ads can now link to brands’ WhatsApp accounts
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.
Twitter officially adds support for tweetstorms because 280 characters isn’t long enough
Twitter is rolling out an option for people to string together tweets into a thread over “the coming weeks,” the company said on Tuesday.
Instagram’s hashtag following could be a new avenue for ads, misuse
People following a hashtag will see top posts and Stories featuring the hashtag in their Instagram feeds alongside their friends’ posts.
Twitter will now display view counts for all videos, including ads
For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts.
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab.