To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement
What better way to motivate youth to move than to reward them with exclusive access to unreleased tracks from popular musicians?
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Steve Hall's latest articles
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad.
Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The youth-oriented urban clothing company sought to put its new line on the map by using the city as a backdrop.
World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species
The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered.
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots.
Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success
What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of animals in puppy mills.
Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt
The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.
Tempur-Pedic Mother’s Day Video Achieves Viral Success
The mattress brand touts its new line as being mother-like in its supportive qualities, while saying the world's mothers deserve to get better sleep.
Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check.
Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest
The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition.
Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity
Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think.
Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
A state initiative sought to use the power of social media influence to encourage resource conservation.
Storage Company’s Parenting Advice Video Goes Viral
Extra Space facilitates a conversation between veteran parents and parents-to-be, meanwhile urging expectant couples to #MakeRoomForLife by putting stuff into storage.
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand's new effort.
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
The brand is the latest to tap well-known YouTubers whose message ties in with their own.
Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism
The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect.
Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
The brand's iconic character is promoting the Mexican beer on a Mexican holiday -- just a few days early.
Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
Deutch New York helps the brand reach teens with ongoing mini-videos.
Internet Provider Puts Gaming Exec On Trial For Killing Fictional Character In #LifeOnTrial Legal Spoof
Having internet access may not be a matter of life for death, but, for many, it's certainly close. Service provider TeliaSonera takes that concept and runs with it in a new campaign.
National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourPark Campaign
The Grey New York campaign will solicit original artistic contributions on the hitRECord site, then mix and curate them to produce inspiring content.
Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!
Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well.
Cray Party Moms Get Turnt In Hefty Video That Is So Totally On Fleek
The household plastics company makes a play for the hard-partying "Red Solo Cup" crowd with hilarious videos promoting its crack-resistant "Ultimate" cups.
Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website
The fashion brand aims to make a splash with a new online experience it debuted on French Vogue.
Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car
The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.
TrueCar To Donate $1 For Every Instagram Photo Tagged #DogsInCars
The car buying information site seeks to associate its brand with fun -- specifically the type of joy and excitement dogs experience when riding in a car.
Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable.
Snickers Asks YouTube Celebrities To Make Really Bad Videos For ‘You’re Not You’ Campaign
The candy brand continues its long-running campaign by enlisting web celebs to make funny videos.
Hostess #OpeningDay Tweet ‘Mistake’ Garners Brand Exactly What It Hoped For
A social media "oops" by a big brand is sure to generate lots of criticism and smug commentary. Why not capitalize on that phenomenon?
George Takei Presents #OdesFromTheCode For H&R Block
It's tax season, which means the biggies are waging a marketing war for the honor of handling your return.
Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
California Coastal Commission Launches #CheckTheCoast Preservation Campaign
Campaign spokespeople Adrian Grenier and Sunshine In The Fog ask people to take a "coastie" to encourage donations to the Protect Our Coast and Oceans Fund on the CA tax form.
Driver Education School Integrates Google Street View With Online Test Preparation
The Automobile Club of Romania is creatively using technology to help those studying to get their driver's license.
Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign
Car company Acura teams up with 8 musicians to create a custom soundtrack representing the 2016 ILX's 8-speed dual-clutch transmission.
Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater
The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.
Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards
The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action.
Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles
You've heard of a message in a bottle, right? Medea Vodka thinks people will be equally intrigued by a message on a bottle.
Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
The fast food brand paints a bleak picture -- that can be remedied by its breakfast offerings -- in its newest effort with Deutsch LA.
Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
Nature's Variety is touting the benefits of adopting pets from rescue operations and shelters, via a campaign called #LongLivePets.
Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign.
Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line.