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MarTech » Marketing Management » Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media

Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media

A state initiative sought to use the power of social media influence to encourage resource conservation.

Steve Hall on April 30, 2015 at 1:00 pm

EnergyUpgrade_logo-fullcolor

For Earth Day, several ad agencies, including Lowe Campbell Ewald, Lowe Profero, Ogilvy and Momentum, created a campaign for a California initiative called Earth Day for Energy Upgrade California which encouraged state residents to take action to save energy and conserve resources. The organization is supported by an alliance between state utility and energy agencies, individual utilities, municipal governments, businesses and non-profits.

The campaign was three-fold with social media central to the effort. Utilizing Earth Day’s long-standing Billion Acts of Green initiative, the campaign asked Californians and organizations in the state to share their “acts of green” using the hashtags #StayGoldenCA and #BillionActsOfGreen via Twitter, Facebook, Instagram, and other social platforms.

Join me and @EnergyUpgradeCA by greening out your profile! #BillionActsofGreen #StayGoldenCA http://t.co/sHd9AGCle9 pic.twitter.com/tyFz1YIVwt

— Acterra (@planetacterra) April 17, 2015

I take short showers & bike everywhere. How are you going green this Earth Day? #BillionActsofGreen #StayGoldenCA #sp

— Koi Fresco (@koifresco) April 19, 2015

Take the steps to conserve energy by turning extra lights off! Best tip this Earth Day! #BillionActsofGreen #StayGoldenCA #sp

— idil (@idillionaire) April 19, 2015

Plug the sink instead of running the water to rinse your razor. Saves upto 300 gal/mo! #EveryDropCounts #StayGoldenCA pic.twitter.com/TjNEy6bDeT

— EPIC (@EmpoweredPI) April 21, 2015

[instagram]https://instagram.com/p/1yJxRgqDye/embed/[/instagram]

 

Secondly, there was a call for a “Green-Out” on social channels. The campaign partnered with some influential social media users from California. These influencers received a toolkit with green assets to turn their profile pictures green (a green color block) and encourage others to create user-generated “green” content.

Join me and @EnergyUpgradeCA by Greening Out your profile! #BillionActsofGreen #StayGoldenCA http://t.co/DdwhlvXSR9 pic.twitter.com/sRclUHaJk1

— sandralevy (@sandramlevy) April 14, 2015

Joining the #BillionActsOfGreen movement with client @EnergyUpgradeCA. Save water, save energy. #StayGoldenCA pic.twitter.com/350CFbJsw6

— Toby Phillips (@TobyCPhillips) April 22, 2015

[instagram]https://instagram.com/p/1tuRsxKD0f/embed/[/instagram]

 

Thirdly, Energy Upgrade California offered green tips to its Twitter and Facebook followers.

Let's all play our part to save water & energy. Treat every day like Earth Day. #BillionActsOfGreen #StayGoldenCA pic.twitter.com/AmTINygoPg

— Energy Upgrade CA (@EnergyUpgradeCA) April 23, 2015

Energy efficiency is one of the easiest ways to combat climate change. #BillionActsOfGreen #StayGoldenCA pic.twitter.com/mPPnvTLqIg

— Energy Upgrade CA (@EnergyUpgradeCA) April 23, 2015

Energy efficiency has saved Californians $65 billion. #BillionActsOfGreen #StayGoldenCA #EarthDay pic.twitter.com/A7jY5b4lei

— Energy Upgrade CA (@EnergyUpgradeCA) April 23, 2015

Make small changes in your lifestyles to protect the California we love. #BillionActsOfGreen #StayGoldenCA pic.twitter.com/UgPlvyyChJ

— Energy Upgrade CA (@EnergyUpgradeCA) April 23, 2015

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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