Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
Nature's Variety is touting the benefits of adopting pets from rescue operations and shelters, via a campaign called #LongLivePets.
Working with Strawberry Frog to bring attention to the plight of rescue pets, Nature’s Variety Instinct has launched Long Live Pets, an effort to crowdsource elements of a film which aims to raise awareness and encourage people to adopt pets, volunteer or donate.
On the site, there are ten scenes people are asked to complete. Each scene carries instructions as to what’s required. For example, a scene called Car Ride asks people to take a picture of their rescue pet with their head out the window of the car catching some air. Photos can be added directly from Instagram, Facebook or uploaded from a computer.
Once a photo is selected and uploaded, visitors can enter their email addresses to be notified when the film is completed. People can also enter their pet’s name, the shelter they were rescued from and their pet’s favorite trait.
Once the photo submission process is complete, people can share a badge which reads “I contributed to Long Live Pets” to Facebook or Twitter.
Here’s a :15 video promoting and explaining the Long Live Pets effort:
The brand is also promoting the crowdsourcing effort on its Twitter and Facebook pages:
— Nature's Variety (@NaturesVariety) February 18, 2015
Nature’s Variety Instinct is working with Best Friends Animal Society to help end the practice of killing dogs and cats in shelters.