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MarTech » Customer & Digital Experience » Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin

Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin

FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.

Steve Hall on April 6, 2015 at 1:28 pm | Reading time: 2 minutes

FirstBank_-_Man-O-Flage_-_YouTube

If you’re a man you’ve probably experienced that embarrassing moment when your co-workers, boss or kids have caught you browsing Pinterest — whose audience is 69% female, according to comScore.

But many an embarrassed man also knows that Pinterest is a great place to look for home improvement ideas. With that in mind, Colorado-based bank FirstBank, with help from agency TDA_Boulder, has launched Man-O-Flage, a browser plugin that disguises the Pinterest page so men can enjoy embarrassment-free browsing.

The idea is to tap into viewers’ pride of homeownership as they view these projects — and to have them think of FirstBank when they’re looking for mortgage loans.

The plugin places one of three skins –Meats, Power Tools or Sporting — over the Pinterest page.

The skins allow just one Pinterest image to show at a time — the one under the cursor. All other potentially embarrassing photos are replaced by images such as raw beef, drill bits, a fly tackle box or the like.  All Pinterest text shows, through, so the men can still see where to look next.

TDAFBMan-oAppRolloverMeat72med

TDAFBMan-oAppRolloverSporting72med

TDAFBMan-oAppRolloverTools72med

Here’s a video — appearing on the bank’s YouTube page as well as pre-roll on Hulu and YuMe — introducing the plugin and the Man-O-Flage page:

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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