Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
If you’re a man you’ve probably experienced that embarrassing moment when your co-workers, boss or kids have caught you browsing Pinterest — whose audience is 69% female, according to comScore.
But many an embarrassed man also knows that Pinterest is a great place to look for home improvement ideas. With that in mind, Colorado-based bank FirstBank, with help from agency TDA_Boulder, has launched Man-O-Flage, a browser plugin that disguises the Pinterest page so men can enjoy embarrassment-free browsing.
The idea is to tap into viewers’ pride of homeownership as they view these projects — and to have them think of FirstBank when they’re looking for mortgage loans.
The plugin places one of three skins –Meats, Power Tools or Sporting — over the Pinterest page.
The skins allow just one Pinterest image to show at a time — the one under the cursor. All other potentially embarrassing photos are replaced by images such as raw beef, drill bits, a fly tackle box or the like. All Pinterest text shows, through, so the men can still see where to look next.
Here’s a video — appearing on the bank’s YouTube page as well as pre-roll on Hulu and YuMe — introducing the plugin and the Man-O-Flage page:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
New on MarTech
About the author
