Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

The brand is the latest to tap well-known YouTubers whose message ties in with their own.

Steve Hall on April 27, 2015 at 6:53 pm

durex-hannah

Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The latest has condom and adult toy brand Durex working with 23-year-old British YouTube star Hannah Witton, who has 120,000 followers on the site, 12K followers on Facebook, and 22K followers on Twitter.

Witton, who had complete editorial oversight on the project, solicited her social media followers to submit sex and relationship-related questions using the hashtag #DurexHannah.

For the video that answered those questions, Witton selected the products she wanted to feature and filmed the video herself as she normally does. Here it is:

Witton began the social media part of the campaign at the end of March, when she reached out to her Twitter and Facebook followers for questions:

I’m teaming up with @durexuk (!!) to make a Q&A video about sex & relationships! Tweet your Qs using #DurexHannah and I'll answer them! ???

— Hannah Witton (@hannahwitton) March 31, 2015

 

 
Here are some of the questions she received:

@hannahwitton @durexuk #durexhannah ANY ADVICE FOR GETTING A GAY RELATIONSHIP… (I doubt you do but I had to ask)

— Jamie Sowden (@thejamiesowden) March 31, 2015


 

@hannahwitton @durexuk #DurexHannah HOW DO YOU FEEL ABOUT SEX OUTSIDE OF MARRIGE

— Nancy Clarke (@omg_I_canteven) March 31, 2015


 

@hannahwitton @durexuk HOW DO YOU BUY CONDOMS WITH NO EMBARRASSMENT #durexhannah

— Dodie Clark (@doddleoddle) March 31, 2015


 

#DurexHannah What are the chances of a long distance relationship working out?

— F Is Queen (@Wp1341) March 31, 2015


 
Durex, of course, promoted the collaboration as well:

We've teamed up with @HannahWitton to answer your questions about sex & relationships. If you have a question tweet us using #DurexHannah.

— Durex UK (@durexuk) April 6, 2015


 
As part of the campaign, Witton is also hosting a contest on her Facebook page encouraging people (in the UK) to enter for a chance to win a selection of Durex goodies by posting a sex or relationship tip.

She’s also touting a deal that can be redeemed by using the campaign hashtag as a discount code.
 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marketing operations talent is suffering burnout and turnover

    Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.