Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The latest has condom and adult toy brand Durex working with 23-year-old British YouTube star Hannah Witton, who has 120,000 followers on the site, 12K followers on Facebook, and 22K followers on Twitter.

Witton, who had complete editorial oversight on the project, solicited her social media followers to submit sex and relationship-related questions using the hashtag #DurexHannah.

For the video that answered those questions, Witton selected the products she wanted to feature and filmed the video herself as she normally does. Here it is:

Witton began the social media part of the campaign at the end of March, when she reached out to her Twitter and Facebook followers for questions:

https://twitter.com/hannahwitton/status/583011334364782593

 
Here are some of the questions she received:

@hannahwitton @durexuk #durexhannah
ANY ADVICE FOR GETTING A GAY RELATIONSHIP… (I doubt you do but I had to ask)

— Jamie (@thejamiesowden) March 31, 2015

@hannahwitton @durexuk #DurexHannah HOW DO YOU FEEL ABOUT SEX OUTSIDE OF MARRIGE

— Nancy Clarke (@omg_I_canteven) March 31, 2015

@hannahwitton @durexuk HOW DO YOU BUY CONDOMS WITH NO EMBARRASSMENT #durexhannah

— dodie is a hot mess (@doddleoddle) March 31, 2015

 
https://twitter.com/Wp1341/status/583015427632205824
 
Durex, of course, promoted the collaboration as well:

We've teamed up with @HannahWitton to answer your questions about sex & relationships. If you have a question tweet us using #DurexHannah.

— Durex UK (@durexuk) April 6, 2015

 
As part of the campaign, Witton is also hosting a contest on her Facebook page encouraging people (in the UK) to enter for a chance to win a selection of Durex goodies by posting a sex or relationship tip.

She’s also touting a deal that can be redeemed by using the campaign hashtag as a discount code.