Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website
The fashion brand aims to make a splash with a new online experience it debuted on French Vogue.
Working with Fred & Farid Paris, Diesel is out with a sense-assaulting video that goes all in with the power of red. Diesel Loverdose Red Kiss fragrance, that is. It’s a pulse-pounding affair with embedded links in the YouTube video that lead to an equally immersive experience on a website.
Since launch on April 10, the video has been viewed almost 97,000 times. While viewing the video or at the end, the viewer can click through to the site which continues the sense-assaulting experience.
The site is a little Flashturbation heavy but there are “chapters” you can explore that serve up extended pulse-pounding experiences, download the music, share to social media and, of course, a link to buy the product.
Découvre l'effet Loverdose Redkiss. #redkiss http://t.co/iU5v4AIZij via @Diesel
— Steve Hall (@stevehall) April 15, 2015
The company got Vogue Paris to debut its video exclusively and announced the premiere on Twitter.
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