Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website

The fashion brand aims to make a splash with a new online experience it debuted on French Vogue.

Chat with MarTechBot

diesel_loverdose_kiss

Working with Fred & Farid Paris, Diesel is out with a sense-assaulting video that goes all in with the power of red. Diesel Loverdose Red Kiss fragrance, that is. It’s a pulse-pounding affair with embedded links in the YouTube video that lead to an equally immersive experience on a website.

https://youtu.be/RIAafq4bg_Q

Since launch on April 10, the video has been viewed almost 97,000 times. While viewing the video or at the end, the viewer can click through to the site which continues the sense-assaulting experience.

diesel_loverdose_site

The site is a little Flashturbation heavy but there are “chapters” you can explore that serve up extended pulse-pounding experiences, download the music, share to social media and, of course, a link to buy the product.

The company got Vogue Paris to debut its video exclusively and announced the premiere on Twitter.

2015-04-16_15-55-51




Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Steve Hall
Contributor
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Fuel for your marketing strategy.