Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Tempur-Pedic Mother’s Day Video Achieves Viral Success

Tempur-Pedic Mother’s Day Video Achieves Viral Success

The mattress brand touts its new line as being mother-like in its supportive qualities, while saying the world's mothers deserve to get better sleep.

Steve Hall on May 7, 2015 at 2:00 pm

tempur_pedic_mom_day_bed

In celebration of Mother’s Day and all the moms out there who work so hard to keep family life moving forward, bedding brand Tempur-Pedic launched a appreciation video which has achieved over 1.2 million views on YouTube and 32,000 views on Facebook.

The video, part of the brand’s “You’re Important. Sleep Like It” campaign, was created by Santa Monica-based RPA and features interviews with moms and their loved ones.

The video ends with the moms being presented with a new Tempur-Pedic bed. The brand ties the maternal theme with its Tempur-Flex products by saying the new line is “Responsive. Supportive. Life-Changing. Modeled after Mothers Everywhere.”

The strategy behind the video is based on a survey commissioned by Tempur-Pedic which found 87 percent of moms claim they’re kept up at night by issues such as concern for their kids, family, relationships, finances. In addition, 31 percent of moms say they get inconsistent sleep each night and 54 percent said they’d replace their mattress to get better sleep.

Of the campaign’s approach, Tempur-Pedic Senior Vice President of Brand Marketing Patrice Varni said:[blockquote]Despite them having the most important job in the world, moms are not getting the quality sleep they deserve. The ‘You’re Important. Sleep Like It.’ campaign celebrates moms while also calling attention to the importance of transformative sleep…. we hope to inspire people across the country to thank their moms for the unconditional love and all of those sleepless nights over the years.[/blockquote]

The brand has been promoting the video on Twitter and Facebook and has given it prominent placement on its home page:

Moms don’t get enough sleep. So this Mother’s Day, we gave it back to them—with a whole lot of love. https://t.co/HieITWfLOi

— Tempur-Pedic (@TempurPedic) May 1, 2015

2015-05-07_12-22-46


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence
    Webinar: Work smarter, not harder, to give customers what they want

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.