Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads

Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads

The Gap brand goes all-in with new Yahoo products to promote its spring line.

Steve Hall on March 19, 2015 at 5:23 pm

old_navy_boyfriend_video

Old Navy has teamed with fashion stylists Emily Current and Meritt Elliott for a campaign called On The Road to promote the brand’s line of spring fashions with a collection of videos, Tumblr posts and Yahoo Splash ads.

Here are the first two videos in the collection. One touts fashion “must haves” and the other, “boyfriend dressing”:

Old Navy’s Tumblr page is the hub of the campaign and the brand will also share its new collection through Sponsored Posts on Tumblr and native ads across Yahoo properties. Additionally, Old Navy will reach out to readers of Yahoo Style through video and imagery within Yahoo Splash Ads.

OldNavyScreenshot3

 

OldNavyScreenshot4

Old Navy is the first retailer to use a new feature within Yahoo Splash Ads that displays a series of hi-res images with which people can engage. In this case, the ads will showcase multiple Old Navy spring styles that people can browse through to find various outfits.

The brand is also placing ads across Yahoo’s network with style tips and information from Current and Elliott to help shoppers personalize their seasonal look.

OldNavyScreenshot2

OldNavyScreenshot1


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.