Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line.
Old Navy has teamed with fashion stylists Emily Current and Meritt Elliott for a campaign called On The Road to promote the brand’s line of spring fashions with a collection of videos, Tumblr posts and Yahoo Splash ads.
Here are the first two videos in the collection. One touts fashion “must haves” and the other, “boyfriend dressing”:
Old Navy’s Tumblr page is the hub of the campaign and the brand will also share its new collection through Sponsored Posts on Tumblr and native ads across Yahoo properties. Additionally, Old Navy will reach out to readers of Yahoo Style through video and imagery within Yahoo Splash Ads.
Old Navy is the first retailer to use a new feature within Yahoo Splash Ads that displays a series of hi-res images with which people can engage. In this case, the ads will showcase multiple Old Navy spring styles that people can browse through to find various outfits.
The brand is also placing ads across Yahoo’s network with style tips and information from Current and Elliott to help shoppers personalize their seasonal look.