HubSpot Marketing Hub is moving up to better serve larger marketing teams
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
Staff
Mike Pastore's latest articles
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
5 areas where businesses need to improve their customer experience
Customers lose faith in brands when they feel they're putting in too much effort.
The latest trend in martech M&A: Agencies buying data collaboration firms
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with details of Microsoft's own restrictions for the Outlook domains.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities.
Braze picks up AI decisioning with OfferFit acquisition
OfferFit can personalize more than 100 characteristics in an email with its AI technology.
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Marketing artificial intelligence (AI)
Are naming rights deals worth the investment for big brands?
Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
Marketing artificial intelligence (AI)
Agent Orchestrator launches Adobe into the agentic age
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.
‘Share of search’ is the marketing metric you need to be tracking
Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney.
10 features and capabilities you need in a call analytics platform
Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing.
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert?
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
6 challenges businesses face when deploying CDPs
Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them.
Is the way we build and measure brands changing?
As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe.
A pair of lead gen providers have disappeared from LinkedIn
Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2.
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
7 barriers advertisers need to overcome to grow CTV
CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back.
How identity resolution fixes 5 major marketing problems
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with data that shows users moving to Threads as they diversify platforms.
When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.