Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
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Mike Pastore's latest articles
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good?
What would a truly customer-centric B2B buyers journey look like?
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
Salesforce introduces new Agentforce pricing models
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Salesforce announces initiatives to bring trust and governance to AI agents
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Amplitude brings marketing and product teams together in one platform
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
Marketing artificial intelligence (AI)
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Are more lead gen providers disappearing from LinkedIn?
Will more lead gen providers face the wrath of LinkedIn for violating its terms of service?
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
More consolidation among data tools, as Fivetran acquires Census
Vendors touching customer data keep pairing up as data becomes more essential in the AI era.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with news Microsoft will reject messages entirely starting May 5, 2025.
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with the news that ads on Threads are now open to Meta advertisers.
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
Salesforce bets AI agents can solve business leaders’ struggles with data
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
These are the challenges and barriers impacting your martech stack
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
5 things we learned about AI at the Spring 2025 MarTech Conference
AI came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech tools to create, execute, manage, orchestrate and measure the performance of their online and offline marketing efforts, including content, campaigns and experiences. Today, it’s difficult to imagine marketing that isn’t powred by […]
HubSpot Marketing Hub is moving up to better serve larger marketing teams
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
5 areas where businesses need to improve their customer experience
Customers lose faith in brands when they feel they're putting in too much effort.
The latest trend in martech M&A: Agencies buying data collaboration firms
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities.
Braze picks up AI decisioning with OfferFit acquisition
OfferFit can personalize more than 100 characteristics in an email with its AI technology.
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?