B2B marketers at SMBs struggle with conversion rate optimization
SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?
Staff
Mike Pastore's latest articles
20 strategic planning tips for marketers preparing for 2026
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
When and how to approach a brand refresh
Brand marketing isn’t just about image — it's now tied to LLMs, visibility and trust. Twilio's Adam Morgan shares tips on brand refreshes.
Revenue teams struggle with execution, despite widespread AI adoption
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution.
4 ways AI is reshaping marketing operations (and how to prepare)
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
Content management systems (CMS)
As data and content proliferate, context is poised to become the new king
Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.
Laying the groundwork for smarter, AI-driven marketing
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
Shoppers expect fewer discounts this holiday season
Labor Day weekend saw fewer discounts, but it didn’t seem to stop shoppers. What’s going to happen once Black Friday comes along?
What should sit at the center of your martech stack in the age of AI?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
How do you plan to activate insights in the AI era?
Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact.
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with a prediction that RCS fraud will grow as the platform expands.
What’s keeping businesses from succeeding with first-party data?
We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge.
Why compliance can’t be an afterthought in the AI age
Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.
How to keep emails from getting lost in the holiday inbox surge
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
One-third of consumers turn to AI when shopping
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for Manufacturing.
Klaviyo acquires Gatsby to improve social commerce insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap.
Marketing artificial intelligence (AI)
AI helps marketing and sales pros work smarter, but does it drive revenue?
A new report finds mixed opinions on whether AI drives revenue or improves customer experience.
A short guide to the long game of brand building
Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars.
B2B firms suffer from poor GTM understanding
More than half of B2B marketers surveyed struggle to even define 'GTM.'
How to lead marketing in the great big messy real world
Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
Is it time for retail media networks to think beyond the ads?
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content.
Salesforce’s investment in Genesys is strategic, not just financial
AI is transforming the customer experience space, and we're witnessing the start of an arms race.
Salesforce Agentforce pricing models continue to evolve
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Data quality and data silos keep businesses from sharing data across teams
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations.
Email designer updates take center stage in Adobe Marketo July updates
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing.
Who’s watching the security of your martech stack?
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
The profile of RevOps is rising in many organizations
More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.