HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
Staff
Mike Pastore's latest articles
The profile of RevOps is rising in many organizations
More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
How to use video to bolster your GTM strategy
Struggling with low engagement? Don’t let emails go ignored. See how video and AI can transform your GTM performance.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.
B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content.
How to lead marketing through economic uncertainty
Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
Homegrown martech tools are making a comeback
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.
7 vanity metrics marketers should avoid, and 7 to replace them
Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
Supermetrics acquires real-time CDP Relay42
Another standalone CDP is off the market, as consolidation continues to hit the space.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
TransUnion data shows importance of good targeting for ROAS
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
These are the marketing activities most likely to convert visitors to prospects
Human interaction seems to drive conversions, despite the intense focus on AI.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
Marketing artificial intelligence (AI)
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good?
Salesforce announces initiatives to bring trust and governance to AI agents
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Amplitude brings marketing and product teams together in one platform
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
Marketing artificial intelligence (AI)
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Are more lead gen providers disappearing from LinkedIn?
Will more lead gen providers face the wrath of LinkedIn for violating its terms of service?
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
More consolidation among data tools, as Fivetran acquires Census
Vendors touching customer data keep pairing up as data becomes more essential in the AI era.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?