Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
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Mike Pastore's latest articles
60% of shoppers expect to use AI agents in the next 12 months
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
Content and brand tips for the AI era
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
Salesforce says social engineering to blame for breaches leading to ransom demands
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Salesforce announces new initiatives to build trust in AI agents
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
Marketers say AI aspirations get stuck in ‘pilot purgatory’
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Zeta Global acquires enterprise software business from Marigold
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
10 of the most thought-provoking quotes from the September MarTech Conference
Fire up your marketing brain with the quotes that caught our attention at the September event.
Marketers see the importance of AEO, but many haven’t started
Nearly half say budget constraints are holding back AEO initiatives.
10 of the best insights from the September MarTech Conference
The September edition of the MarTech Conference took place last week. Here's what we learned.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
Marketers are expanding their use of genAI and seeing returns
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales.
Customer relationship management (CRM)
Monday.com welcomes marketers to its CRM with AI-powered campaigns
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
B2B marketers at SMBs struggle with conversion rate optimization
SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?
20 strategic planning tips for marketers preparing for 2026
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
When and how to approach a brand refresh
Brand marketing isn’t just about image — it's now tied to LLMs, visibility and trust. Twilio's Adam Morgan shares tips on brand refreshes.
Revenue teams struggle with execution, despite widespread AI adoption
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution.
4 ways AI is reshaping marketing operations (and how to prepare)
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
Content management systems (CMS)
As data and content proliferate, context is poised to become the new king
Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.
Laying the groundwork for smarter, AI-driven marketing
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
Shoppers expect fewer discounts this holiday season
Labor Day weekend saw fewer discounts, but it didn’t seem to stop shoppers. What’s going to happen once Black Friday comes along?
What should sit at the center of your martech stack in the age of AI?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
How do you plan to activate insights in the AI era?
Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact.
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
What’s keeping businesses from succeeding with first-party data?
We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge.
Why compliance can’t be an afterthought in the AI age
Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.
How to keep emails from getting lost in the holiday inbox surge
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits.
One-third of consumers turn to AI when shopping
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
Klaviyo acquires Gatsby to improve social commerce insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap.
Marketing artificial intelligence (AI)
AI helps marketing and sales pros work smarter, but does it drive revenue?
A new report finds mixed opinions on whether AI drives revenue or improves customer experience.