Microsoft acquires ecommerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
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Jennifer Cannon's latest articles
SugarCRM introduces new capabilities for CX applications
SugarCRM’s new offering combines intelligence CX and automation.
The MarTech Minute: Microsoft acquires BlueTalon, startup funding new in martech
The martech week in review: News and announcements in marketing technology this week that you might have missed.
What is Managed Inbox Optimization for email marketing?
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement.
250ok adds email validation feature
Following tests that show email address misclassified as "undeliverable", 250ok Validation seeks to help marketers reach engaged consumers.
Could hands-free smartphones change how consumers interact with brands?
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement.
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging Identification.
Litmus adds integrations with cloud solutions, enhances privacy
Integrations with some of the top cloud solutions are now available to Litmus users.
Martech is marketing
Marketing in today's landscape isn't possible without martech.
mParticle’s new API could help marketers with “anonymous user” data
The new API seeks to help marketers with data unification and management.
The MarTech Minute: Watson spinoff gets a new name, Gartner’s predictions for AI
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. Centerbridge Partners reveals name for IBM Watson-spinoff. The new entity, Acoustic, was announced weeks after the launch of the new marketing cloud company, which promises to […]
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands.
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing tools.
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data privacy.
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term success.
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the forefront.
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital transformation.
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime Day.
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion Amperity rolls out latest platform updates. The Customer Data Management platform announced the release of the next iteration of its AI-powered solution that allows brands to […]
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud vendors.
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital experiences.
Constant Contact launches ecommerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify merchants.
The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion IntentData.io brings contact-level intent data to users. The newly accessible data sets can be used by marketers, account-based marketing teams and sales users who are looking […]
Episerver unveils digital marketplace for verified apps
The new marketplace tests and verifies compatibility with all applications before releasing in the marketplace.
GetResponse adds new webinar features, integrations with ecommerce, online payment and Facebook Ads
The company is expanding the platform well beyond email.
How marketers can take the lead with revenue optimization teams
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results.
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability factors.
WP Engine announces Flywheel acquisition, HubSpot partnership
The acquisition and partnership will increase accessibility to technologies for marketers in the Wordpress space.
The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and white.
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform products.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers rely completely on big data when making decisions according to Forrester's latest survey.
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their data.
Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
The acquisition will bring Looker's business intelligence to Google Cloud.
Are revenue optimization teams the answer to alignment issues?
It is more critical than ever that sales and marketing collaborate in the end-to-end sales process.
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first time.