Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open environment.
Jennifer Videtta Cannon is a markerting specialist at ShotFlow. She previously was a Senior Editor at MarTech. Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open environment.
Jennifer Cannon | Dec 11, 2019 at 1:20 pm ETMarketers will be able to deliver interactive email experiences to their subscribers' inboxes.
Jennifer Cannon | Dec 10, 2019 at 11:08 am ETAs the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers.
Jennifer Cannon | Dec 10, 2019 at 9:32 am ETAbout 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Jennifer Cannon | Dec 9, 2019 at 2:30 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Jennifer Cannon | Dec 6, 2019 at 3:13 pm ETSalesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted customers.
Jennifer Cannon | Dec 5, 2019 at 3:37 pm ETThe company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with updated integrations.
Jennifer Cannon | Dec 5, 2019 at 3:33 pm ETBy the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe Analytics.
Jennifer Cannon | Dec 4, 2019 at 2:23 pm ETThe new solution, available via Experian's MarketingConnect, connects digital and offline identities to help marketers better understand their customers.
Jennifer Cannon | Dec 2, 2019 at 3:46 pm ETFrom steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals for our readers.
Jennifer Cannon | Nov 26, 2019 at 2:25 pm ETHow to stand out in your subscribers' inboxes during the holiday rush.
Jennifer Cannon | Nov 25, 2019 at 12:12 pm ETEmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user interface.
Jennifer Cannon | Nov 22, 2019 at 1:46 pm ETJoint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based marketing.
Jennifer Cannon | Nov 22, 2019 at 8:05 am ETBrands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail app.
Jennifer Cannon | Nov 21, 2019 at 3:50 pm ETThe full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization.
Jennifer Cannon | Nov 21, 2019 at 1:24 pm ETBusinesses report revenue growth and savings even as consumers indicate there is room for improvement.
Jennifer Cannon | Nov 20, 2019 at 1:17 pm ETAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements.
Jennifer Cannon | Nov 18, 2019 at 9:00 am ETSignificant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email marketers.
Jennifer Cannon | Nov 15, 2019 at 8:30 am ETAdobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.
Jennifer Cannon | Nov 14, 2019 at 12:00 pm ETThe expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.
Jennifer Cannon | Nov 14, 2019 at 10:30 am ETOracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data management
Jennifer Cannon | Nov 14, 2019 at 8:00 am ETIn addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.
Jennifer Cannon | Nov 13, 2019 at 1:51 pm ETAn overwhelming majority of consumers report that they are annoyed by the current communications they receive from businesses.
Jennifer Cannon | Nov 7, 2019 at 9:00 am ETWhile the right tools may be in place, marketers' use of individual data sources for personalization is low.
Jennifer Cannon | Nov 6, 2019 at 8:30 am ETShopify Email is the latest marketing app extension to be added to the platform.
Jennifer Cannon | Nov 5, 2019 at 11:00 am ETThe partnership is expected to improve marketing campaign workflows and project management processes.
Jennifer Cannon | Nov 4, 2019 at 9:05 am ETThe acquisition seeks to address challenges for users such as managing data from multiple apps.
Jennifer Cannon | Nov 4, 2019 at 8:00 am ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Jennifer Cannon | Nov 1, 2019 at 3:25 pm ETWith the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Jennifer Cannon | Nov 1, 2019 at 11:31 am ETChief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.
Jennifer Cannon | Oct 30, 2019 at 3:21 pm ETShopify reported total revenue of $390.6 million, a 45% increase from one year ago.
Jennifer Cannon | Oct 29, 2019 at 1:38 pm ETThe combined solutions seek to provide marketers with better inbox placement insights along email metrics
Jennifer Cannon | Oct 29, 2019 at 8:39 am ETA conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
Jennifer Cannon | Oct 28, 2019 at 4:20 pm ETThe company, which has been on an acquisition spree, will go private under Platinum Equity ownership.
Jennifer Cannon | Oct 25, 2019 at 12:12 pm ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Jennifer Cannon | Oct 24, 2019 at 5:12 pm ETThe company is expected to pilot the newly integrated capabilities starting in early 2020.
Jennifer Cannon | Oct 24, 2019 at 11:03 am ETConsumers want to feel better understood by retailers especially during the holiday season, according to research.
Jennifer Cannon | Oct 23, 2019 at 3:01 pm ETAMP can enable interactive, dynamic content in Gmail inboxes.
Jennifer Cannon | Oct 22, 2019 at 1:16 pm ETStudy says B2B marketers need to prioritize data governance to improve CX.
Jennifer Cannon | Oct 21, 2019 at 2:25 pm ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Jennifer Cannon | Oct 18, 2019 at 11:42 am ET