Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.
Jennifer Videtta Cannon is a markerting specialist at ShotFlow. She previously was a Senior Editor at MarTech. Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.
Jennifer Cannon | Oct 17, 2019 at 2:45 pm ETThe Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
Jennifer Cannon | Oct 15, 2019 at 12:28 pm ETThe Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
Jennifer Cannon | Oct 15, 2019 at 12:18 pm ETThe survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.
Jennifer Cannon | Oct 3, 2019 at 1:06 pm ETThe company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.
Jennifer Cannon | Oct 2, 2019 at 1:45 pm ETThe companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital channels.
Jennifer Cannon | Oct 2, 2019 at 1:41 pm ETReal-time API uses machine learning trained on SendGrid's data set to detect invalid email addresses.
Jennifer Cannon | Oct 1, 2019 at 1:40 pm ETThe private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a profit.
Jennifer Cannon | Sep 30, 2019 at 12:09 pm ETThe deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics.
Jennifer Cannon | Sep 27, 2019 at 12:56 pm ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Jennifer Cannon | Sep 27, 2019 at 11:12 am ETThe new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle.
Jennifer Cannon | Sep 26, 2019 at 4:03 pm ETThe new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Jennifer Cannon | Sep 24, 2019 at 8:00 am ETThe new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Jennifer Cannon | Sep 24, 2019 at 8:00 am ETThe partnership is anticipated to draw more advertisers to Giphy's branded content studio.
Jennifer Cannon | Sep 23, 2019 at 12:21 pm ETThe technology giant is providing regular updates as it works on addressing the issue.
Jennifer Cannon | Sep 21, 2019 at 11:53 am ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Jennifer Cannon | Sep 20, 2019 at 1:20 pm ETScott Brinker shares his views on the state of martech across different organizations and the eight p's of martech.
Jennifer Cannon | Sep 17, 2019 at 4:13 pm ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Jennifer Cannon | Sep 13, 2019 at 11:22 am ETMcDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain.
Jennifer Cannon | Sep 12, 2019 at 4:00 pm ETFollowing the launch of the Shopify Fulfillment Network, Shopify will acquire robotics warehouse provider 6 River Systems.
Jennifer Cannon | Sep 10, 2019 at 10:43 am ETMarketers have more control over email optimization and deliverability than they may realize.
Jennifer Cannon | Sep 9, 2019 at 1:03 pm ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Jennifer Cannon | Sep 6, 2019 at 3:40 pm ETThe online meeting solution uses natural language processing and AI to take over administrative tasks that are often neglected.
Jennifer Cannon | Sep 6, 2019 at 1:39 pm ETThe new partnership will help marketers access, analyze and report data across HubSpot portals.
Jennifer Cannon | Sep 3, 2019 at 10:33 am ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Jennifer Cannon | Aug 30, 2019 at 9:00 am ETBrands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.
Jennifer Cannon | Aug 29, 2019 at 1:40 pm ETA new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.
Jennifer Cannon | Aug 28, 2019 at 9:00 am ETReturn Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
Jennifer Cannon | Aug 27, 2019 at 5:49 pm ETThe new updates will help senders identify bad email addresses before they result in a hard bounce.
Jennifer Cannon | Aug 27, 2019 at 11:45 am ETAccording to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Jennifer Cannon | Aug 26, 2019 at 11:24 am ETAccording to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
Jennifer Cannon | Aug 23, 2019 at 3:01 pm ETSalesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Jennifer Cannon | Aug 23, 2019 at 12:10 pm ETCatch up on the week's martech news you may have missed.
Jennifer Cannon | Aug 23, 2019 at 8:59 am ETGlobal survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new, premium service bundle called SurveyMonkey Audience Premium.
Jennifer Cannon | Aug 22, 2019 at 3:34 pm ETAn Adobe survey found better communication with other teams improves content marketing outcomes.
Jennifer Cannon | Aug 20, 2019 at 2:35 pm ETMarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Jennifer Cannon | Aug 16, 2019 at 10:45 am ETAs Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry.
Jennifer Cannon | Aug 13, 2019 at 1:34 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Jennifer Cannon | Aug 9, 2019 at 11:53 am ETClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this fall.
Jennifer Cannon | Aug 8, 2019 at 1:10 pm ETTwilio SendGrid Ads will allow marketers to create targeted email, display and social campaigns.
Jennifer Cannon | Aug 6, 2019 at 1:11 pm ET