GroupM sheds light on its updated viewability standards for display & video ads
The updates come, in part, in response to speedy scrolling habits on mobile social feeds and highlight tensions arising on the video front.
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MarTech Landscape: What is predictive advertising?
The combination of big data and machine learning enables professionals to efficiently expand their targeting efforts.
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors.
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since April.
Google updating site category exclusion options for Google Display Network campaigns
The changes are related to brand safety updates first announced in March.
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble's results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.
LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware guidelines.
Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users' physical worlds.
The IAB releases its new standard ads portfolio with multi-screen sizing
Formats in the new portfolio have size ranges rather than fixed size criteria and are based on technology and guidelines aimed at creating lightweight, flexible ads.
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware guidelines.
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native advertising.
Nielsen now includes YouTube TV & Hulu Live in C3/C7 TV ratings
Aims to give media buyers and sellers a clearer way to transact on the consumption of linear TV programming on digital platforms.
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around products.
Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale?
Google Analytics rolling out ‘ask a question’ to get answers
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.
Martech M&A: Sizmek acquiring Rocket Fuel to combine programmatic platform capabilities
Rocket Fuel will become a private company once again.
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels.
Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
Facebook expands test to show News Feed-like ads in Messenger globally
The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.
The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.
Google goes after mobile native advertising with new AdSense formats
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
The companies say theirs is the first dynamic content optimization solution for native advertising.
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google products.
Timeline: Google’s path to tackling YouTube brand safety problems
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done to address advertiser concerns.
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users.
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google products.
Why one ecommerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don't expressly violate YouTube policies.
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20 billion.
Exchange bidding — Google’s answer to header bidding — is now in open beta
COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program.
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.