Quora launches retargeting for advertisers

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

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Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network.

It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage of Quora’s recent integration with customer data platform Segment.

Advertisers can then build audiences based on users’ site visit behavior.Quora Ads Remarketing Audiences

A new Audience Targeting tab is now available under the Manage Ads section in Quora Ads Manager. It’s not possible to exclude audiences, yet, but that is likely on the roadmap.

Quora Ads Remarketing Desktop

For more on Quora advertising, check out:

7 Quora ads mistakes and how to avoid them

Here’s what performance advertisers are saying about Quora’s new ad platform


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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