Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with YouTube retargeting lists. Advertisers have also been able to use Search retargeting lists to reach people on YouTube. Now, YouTube retargeting lists can be carried over to target video viewers when they search on Google.com.

Google announced the update Tuesday that YouTube audience lists can be used with remarketing lists for search ads (RLSA).

YouTube remarketing lists can be set up from the Audiences section in the Shared Library. Select “YouTube users” when creating a new list. There are a number of list-type options based on the type of action users took on an advertiser’s YouTube channel.