Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Ginny Marvin | Apr 9, 2018 at 4:54 pm ETDeciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from the process.
Ginny Marvin | Apr 5, 2018 at 5:11 pm ETPrice extensions are available in the US and rolling out to international markets this month.
Ginny Marvin | Apr 5, 2018 at 3:06 pm ETWith the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable units.
Ginny Marvin | Apr 2, 2018 at 10:55 am ETFrom the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.
Ginny Marvin | Mar 30, 2018 at 4:58 pm ETThe change signals a new phase for the social giant and its advertisers as regulation pressures mount.
Ginny Marvin | Mar 30, 2018 at 9:36 am ETPhasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when.
Ginny Marvin | Mar 30, 2018 at 9:34 am ETResearchers were able to infer attributes of individuals using the tools.
Ginny Marvin | Mar 23, 2018 at 5:32 pm ETPublishers can implement the format made popular by social networks on their own sites -- and control the ad revenue.
Ginny Marvin | Mar 22, 2018 at 2:46 pm ETSays apps will be audited, sets new restrictions on apps' data access.
Ginny Marvin | Mar 22, 2018 at 8:00 am ETExecutives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as GDPR.
Ginny Marvin | Mar 21, 2018 at 3:34 pm ETSubscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
Ginny Marvin | Mar 20, 2018 at 11:38 am ETIn its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Ginny Marvin | Mar 20, 2018 at 10:39 am ETAdvertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.
Ginny Marvin | Mar 15, 2018 at 10:27 am ETVideo ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
Ginny Marvin | Mar 15, 2018 at 10:00 am ETThe company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Ginny Marvin | Mar 14, 2018 at 12:00 pm ETThe new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.
Ginny Marvin | Mar 13, 2018 at 11:00 am ETDoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains.
Ginny Marvin | Mar 12, 2018 at 8:00 am ETWhy new data doesn't indicate whether people are spending less time on Facebook now. And what it does show.
Ginny Marvin | Mar 9, 2018 at 3:30 pm ETThe feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
Ginny Marvin | Mar 8, 2018 at 11:30 am ETAdvertisers can also now get view-through conversion data.
Ginny Marvin | Mar 7, 2018 at 3:10 pm ETUser groups can help streamline the process of aligning account permissions across teams.
Ginny Marvin | Mar 7, 2018 at 11:38 am ETMarketers can evaluate messaging performance across channels in one place.
Ginny Marvin | Mar 1, 2018 at 10:30 am ETRhythmOne's quarterly report highlights inventory blocking rate trends on the programmatic marketplace.
Ginny Marvin | Feb 27, 2018 at 12:37 pm ETOne tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
Ginny Marvin | Feb 27, 2018 at 12:32 pm ETThe changes are part of an effort to improve transparency and clarity of ad measurement on the social network.
Ginny Marvin | Feb 22, 2018 at 4:52 pm ETHow it works, who will be affected and what it means for advertisers, publishers and users.
Ginny Marvin | Feb 16, 2018 at 10:00 am ETThe ad exchange says 200+ publishers using DoubleClick for Publishers have enabled the header bidding alternative through OpenX.
Ginny Marvin | Feb 15, 2018 at 2:15 pm ETFrustration over brand safety and transparency is still boiling over.
Ginny Marvin | Feb 12, 2018 at 5:23 pm ETTwo new solutions offer refunds on YouTube placements that don't meet each advertiser's own brand-safe criteria.
Ginny Marvin | Feb 9, 2018 at 2:56 pm ETThe platform is steadily enhancing its advertising offerings.
Ginny Marvin | Feb 5, 2018 at 2:01 pm ETThe ad exchange will implement the new policy in full by the end of this quarter.
Ginny Marvin | Feb 2, 2018 at 10:57 am ETTwo betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
Ginny Marvin | Feb 1, 2018 at 11:30 am ETGoogle announced more options for users to control the kinds of ads they see.
Ginny Marvin | Jan 29, 2018 at 10:30 am ETRetail marketers weighed in on what they did differently this holiday season.
Ginny Marvin | Jan 29, 2018 at 9:23 am ETThe new option aims to match the look and feel of a publisher's feed automatically.
Ginny Marvin | Jan 23, 2018 at 4:42 pm ETThe company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
Ginny Marvin | Jan 23, 2018 at 9:00 am ETAdvertiser brand safety concerns are driving more changes at YouTube.
Ginny Marvin | Jan 17, 2018 at 9:11 am ETAdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.
Ginny Marvin | Jan 12, 2018 at 2:08 pm ETSources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny.
Ginny Marvin | Jan 11, 2018 at 4:58 pm ET