Optimization and personalization
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
More from MarTech: Page 2
H1 tags for marketers: 8 best practices (with examples)
Learn what an H1 tag is and why it’s important. Get best practices for writing H1 tags and fixing issues.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
The real reason marketing measurement keeps failing
Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.
Could AI be what finally aligns marketing and sales teams?
Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
Is your CRM lying to you? The hidden costs of dirty B2B data
How inaccurate data sabotages marketing performance — and what you can do about it.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with details of the new BrandLink program for creator videos.
Marketing artificial intelligence (AI)
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
Google’s Privacy Sandbox: What you need to know
Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.
The most effective influencer campaigns are built on fit, not fame
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.
How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
The 7 habits of highly effective people is a blueprint for the Positionless Marketer
The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
More consolidation among data tools, as Fivetran acquires Census
Vendors touching customer data keep pairing up as data becomes more essential in the AI era.
How marketing’s broken promises are sinking your renewal rates
Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.
Diversity and inclusion in marketing
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
5 suggestions for moving beyond MQLs
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with news Microsoft will reject messages entirely starting May 5, 2025.
If your value prop sounds like everyone else’s, you’ve already lost
Here's how to pressure test your value proposition and craft messaging that converts.
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
B2B marketing can’t hide from change forever
The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going.
Brand trust is the most valuable asset your company owns
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.
Unblock your creative flow with AI
Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
Marketing artificial intelligence (AI)
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories.
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
How LinkedIn rewards tribal loyalty over truth
Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with the news that ads on Threads are now open to Meta advertisers.
Your emails belong in Promotions — and that’s a good thing
Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
How does conversion lift testing work, and which ad platforms offer it?
Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.
Digital transformation begins when tradition meets innovation
Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
Your subscribers are tired and distracted, so give them less and they’ll love you more
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
Marketing artificial intelligence (AI)
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
As Google brings back cookies, marketers stick with privacy-first strategies
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.