Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it's still the best way to get influencers to promote your brand.
Devon Wijesinghe is a serial tech entrepreneur and investor. He currently the CEO and founding team member of Insightpool, one of the fastest growing social software companies in the nation. He was named the most powerful person in Atlanta business under 30, and was honored as a "Who's Who" across the nation in technology.