Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
Contributor
Janet Driscoll Miller's latest articles
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Common mistakes and quick fixes to improve poky page speed
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Top 6 tips for SEO for SaaS
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
Missed link-building opportunities: Reclaiming broken links
Link building is an investment, so don't let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Prepping SEO for 2017: it’s all about the ROI
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
Agency Metrics That Matter In Search & Beyond
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
Do you have a client that isn't a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it's time to part ways.
Retargeting Roundtable: Up Close @SMX
Columnist Janet Driscoll Miller recaps the Retargeting Roundtable session featuring experts from Triggit, AdRoll and Fanatics Inc.