How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Janet Driscoll Miller is the President and CEO of Marketing Mojo and has been working digital marketing for over twenty-five years. She is the author of "Data-Frist Marketing: How to Compete and Win in the Age of Analytics" and is a frequent speaker on digital marketing and data analytics. She specializes in providing technical SEO, digital marketing analysis and management and accurate attribution and data analytics.
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Janet Driscoll Miller | May 20, 2024 at 11:41 am ETGetting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
Janet Driscoll Miller | Sep 27, 2018 at 2:58 pm ETContributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Janet Driscoll Miller | Jul 9, 2018 at 11:43 am ETContributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Janet Driscoll Miller | May 11, 2018 at 3:44 pm ETMicrosites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Janet Driscoll Miller | Sep 1, 2017 at 3:50 pm ETDo you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
Janet Driscoll Miller | Aug 4, 2017 at 2:51 pm ETMany marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
Janet Driscoll Miller | Mar 17, 2017 at 11:30 am ETLink building is an investment, so don't let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
Janet Driscoll Miller | Feb 17, 2017 at 1:00 pm ETColumnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
Janet Driscoll Miller | Jan 20, 2017 at 1:22 pm ETDo search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Janet Driscoll Miller | Nov 25, 2016 at 12:30 pm ETTracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
Janet Driscoll Miller | Oct 3, 2016 at 1:30 pm ETColumnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
Janet Driscoll Miller | Sep 5, 2016 at 1:45 pm ETContent that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
Janet Driscoll Miller | Jul 8, 2016 at 1:15 pm ETContributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
Janet Driscoll Miller | Jun 13, 2016 at 1:53 pm ETWe track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
Janet Driscoll Miller | Feb 19, 2016 at 11:13 am ETDo you have a client that isn't a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it's time to part ways.
Janet Driscoll Miller | Jan 22, 2016 at 10:25 am ETColumnist Janet Driscoll Miller recaps the Retargeting Roundtable session featuring experts from Triggit, AdRoll and Fanatics Inc.
Janet Driscoll Miller | Mar 6, 2015 at 3:30 pm ET