Pinterest now offers ad groups to paid campaigns

Pinterest's ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.

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Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this rollout, Pinterest’s ad campaigns only allowed for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product.


This logical step allows campaign managers to do the following:

  • Assign budgets toward specific ad groups, which allows for testing performance against different campaign objectives
  • Align budgets toward specific audience segments, such as demographics and geographies
  • Streamline campaigns across platforms, since this campaign structure mimics that of other services

If you don’t have this functionality yet, don’t fret. It’s rolling out this month. If you have a Pinterest business account, a notification will appear in the ads manager, but an email will be sent as well.

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About the author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

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