Sales organizations in media companies are facing a new world order
Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth.
Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and corporate strategy.
Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth.
Rob Rasko | Aug 7, 2019 at 8:00 am ETBy the end of 2019, growing pains will give way to maturity in the ad market.
Rob Rasko | Jan 2, 2019 at 8:06 am ETEvery brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic lies.
Rob Rasko | Nov 13, 2018 at 7:30 am ETContributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned.
Rob Rasko | Jul 27, 2018 at 10:35 am ETWhile there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.
Rob Rasko | Apr 13, 2018 at 5:11 pm ETContributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve.
Rob Rasko | Mar 6, 2018 at 6:28 pm ETAs industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.
Rob Rasko | Dec 14, 2017 at 10:29 am ETColumnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.
Rob Rasko | Nov 30, 2017 at 1:40 pm ETAs brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency.
Rob Rasko | Oct 23, 2017 at 3:53 pm ETAd tech isn't dead. In fact, thanks to artificial intelligence, it's evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
Rob Rasko | Jul 3, 2017 at 2:36 pm ETColumnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
Rob Rasko | Jun 1, 2017 at 9:55 am ETColumnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
Rob Rasko | May 16, 2017 at 10:25 am ETWhat is the "Brand Safety Industrial Complex," and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
Rob Rasko | Apr 5, 2017 at 10:37 am ETAre publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
Rob Rasko | Mar 16, 2017 at 10:45 am ETColumnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
Rob Rasko | Jan 20, 2017 at 10:08 am ETFrom mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
Rob Rasko | Dec 21, 2016 at 10:29 am ETColumnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
Rob Rasko | Nov 16, 2016 at 10:33 am ETIn the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
Rob Rasko | Oct 20, 2016 at 9:27 am ETColumnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact.
Rob Rasko | Jun 29, 2016 at 10:17 am ETColumnist Rob Rasko believes digital publishers need to find the right balance between creating great content and monetizing it.
Rob Rasko | May 4, 2016 at 9:06 am ET