Rob Rasko

Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and corporate strategy.

Marketing Operations

Predictions About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned.

Performance Marketing

A different view on viewability

Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.