It's never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers' emotions.
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.Giovanni Strocchi | Jan 23, 2017 at 10:08 am ET
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.Giovanni Strocchi | Oct 26, 2016 at 9:25 am ET