Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn.
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.Barb Palser | Aug 14, 2017 at 2:11 pm ET
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.Barb Palser | Jun 12, 2017 at 3:45 pm ET
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.Barb Palser | May 19, 2017 at 10:46 am ET
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.Barb Palser | Mar 20, 2017 at 1:05 pm ET
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users.Barb Palser | Feb 27, 2017 at 1:25 pm ET
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.Barb Palser | Jan 23, 2017 at 3:41 pm ET
Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.Barb Palser | Dec 29, 2016 at 1:08 pm ET
At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.Barb Palser | Nov 28, 2016 at 11:15 am ET
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.Barb Palser | Oct 4, 2016 at 1:45 pm ET
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.Barb Palser | Sep 9, 2016 at 10:03 am ET