MarTech Today: Freckle’s store attribution tag, Datasift’s analytics for LinkedIn & AdStage’s updated platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Freckle launches store visits attribution tag supported by 5 major DSPs Jan 19, 2017 by Ginny Marvin The platform-agnostic tag deterministically measures when mobile ad views drive store visits. DataSift offers […]
Barry Levine on January 20, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Freckle launches store visits attribution tag supported by 5 major DSPs
Jan 19, 2017 by Ginny Marvin
The platform-agnostic tag deterministically measures when mobile ad views drive store visits. - DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Jan 19, 2017 by Barry Levine
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. - Cross-channel ad platform AdStage launches an API, preps for more integrations
Jan 19, 2017 by Ginny Marvin
The company says AdStage V2 is designed for integrations beyond major search and social channels.
From Marketing Land:
- Automate omnichannel marketing strategies to improve the customer journey
Jan 19, 2017 by Digital Marketing Depot
Given the shifting marketplace and evolving consumer demands, how should ecommerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?
- LinkedIn refreshes desktop interface, emphasizing content and conversation
Jan 19, 2017 by Tamar Weinberg
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience. - 6 UX principles marketers can’t afford to overlook
Jan 19, 2017 by Tamar Weinberg
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. - Snapchat will target ads based on what people buy off Snapchat
Jan 19, 2017 by Tim Peterson
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner. - How IBM’s Watson scores the tone of Trump’s tweets
Jan 19, 2017 by Tim Peterson
IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition. - Cortana comes to Android’s lock-screen in a battle for visibility and usage
Jan 19, 2017 by Greg Sterling
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
From Around The Web:
- Facebook to build third international data center in Denmark, venturebeat.com
- Microsoft to double its Montreal AI R&D office and invest $7M in academic research, techcrunch.com
- Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering, www.prnewswire.com
- YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format, www.yume.com
- 3 questions marketers should ask before investing in AI, venturebeat.com
- Building Blocks: Bryan Urioste, Chief Marketing Officer at Planview Talks Marketing Tech, www.martechadvisor.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech