Digital Transformation
Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.
Digital Transformation
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
James Green | Oct 2, 2017 at 10:13 am ETPerformance Marketing
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere.
James Green | Sep 5, 2017 at 4:03 pm ETPerformance Marketing
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives.
James Green | Aug 8, 2017 at 4:09 pm ETMarketing Management
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what's at stake for advertisers.
James Green | Jul 10, 2017 at 10:28 am ETPerformance Marketing
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
James Green | Jun 12, 2017 at 2:06 pm ETPerformance Marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.
James Green | May 15, 2017 at 12:25 pm ETDigital Transformation
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
James Green | Apr 24, 2017 at 11:46 am ETMarketing Operations
As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.
James Green | Mar 20, 2017 at 10:27 am ETPerformance Marketing
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.
James Green | Feb 20, 2017 at 12:14 pm ETPerformance Marketing
What's in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.
James Green | Jan 23, 2017 at 11:19 am ETDigital Transformation
From the continued rise of branded content to the end of net neutrality, columnist James Green predicts what marketers may see under the new administration.
James Green | Jan 5, 2017 at 10:59 am ETMarketing Management
Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
James Green | Nov 29, 2016 at 10:28 am ETPerformance Marketing
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
James Green | Oct 31, 2016 at 9:32 am ETMarketing Operations
What's in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.
James Green | Oct 3, 2016 at 11:12 am ETCustomer & Digital Experience
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people's changing viewing habits.
James Green | Sep 6, 2016 at 8:43 am ETPerformance Marketing
Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.
James Green | Aug 8, 2016 at 9:34 am ETPerformance Marketing
As digital continues to shift consumer behavior, columnist James Green takes a look at last year's holiday retail trends to help you know what to expect this year.
James Green | Jul 15, 2016 at 10:30 am ETData
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.
James Green | Jun 13, 2016 at 10:35 am ETPerformance Marketing
The only way to keep your customers on board is to learn about them and connect with them in a relevant way, explains columnist James Green.
James Green | May 16, 2016 at 9:30 am ETData
It's no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to satisfy clients and drive results.
James Green | Apr 18, 2016 at 11:12 am ET