James Green

James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.

Digital Transformation

Swimming up(bid)stream

Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.

Digital Transformation

A marketer’s take on the Trump era

From the continued rise of branded content to the end of net neutrality, columnist James Green predicts what marketers may see under the new administration.

Customer & Digital Experience

Can digital kill the television star?

As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people's changing viewing habits.