Performance Marketing
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.
Performance Marketing
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
Jacob Baadsgaard | Jun 26, 2020 at 2:31 pm ETDigital Transformation
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
Jacob Baadsgaard | Apr 14, 2020 at 8:05 am ETMarketing Management
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.
Jacob Baadsgaard | Jan 23, 2020 at 1:29 pm ETPerformance Marketing
With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.
Jacob Baadsgaard | Dec 30, 2019 at 3:03 pm ETPerformance Marketing
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Jacob Baadsgaard | Nov 27, 2019 at 2:14 pm ETMarketing Management
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition.
Jacob Baadsgaard | Oct 21, 2019 at 9:11 am ETMarketing Management
Here's how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy.
Jacob Baadsgaard | Oct 2, 2019 at 1:10 pm ETCustomer & Digital Experience
Don't fall into the trap of the latest marketing hack. Here's a look at a few reliable marketing approaches that get consistent results.
Jacob Baadsgaard | Aug 14, 2019 at 10:15 am ETCustomer & Digital Experience
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business.
Jacob Baadsgaard | Jul 16, 2019 at 2:09 pm ETPerformance Marketing
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.
Jacob Baadsgaard | Jun 20, 2019 at 8:00 am ETPerformance Marketing
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers.
Jacob Baadsgaard | May 8, 2019 at 9:10 am ETPerformance Marketing
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions.
Jacob Baadsgaard | Mar 22, 2019 at 10:11 am ETPerformance Marketing
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters.
Jacob Baadsgaard | Feb 22, 2019 at 8:00 am ETAdvertising
It's time to start thinking about a holiday advertising strategy to reach the right customer base.
Jacob Baadsgaard | Oct 29, 2018 at 3:33 pm ETCustomer & Digital Experience
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.
Jacob Baadsgaard | Sep 14, 2018 at 11:20 am ETPerformance Marketing
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
Jacob Baadsgaard | Aug 16, 2018 at 9:04 am ETPerformance Marketing
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions
Jacob Baadsgaard | Jul 20, 2018 at 1:45 pm ETPerformance Marketing
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.
Jacob Baadsgaard | May 2, 2018 at 12:07 pm ETDigital Transformation
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices."
Jacob Baadsgaard | Apr 2, 2018 at 10:11 am ETPerformance Marketing
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
Jacob Baadsgaard | Dec 8, 2017 at 3:39 pm ET