Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Freckle launches store visits attribution tag supported by 5 major DSPs

Freckle launches store visits attribution tag supported by 5 major DSPs

The platform-agnostic tag deterministically measures when mobile ad views drive store visits.

Ginny Marvin on January 19, 2017 at 3:07 pm | Reading time: 2 minutes

local-map-pin-search-ss-1920

Beacon and mobile ad technology company Freckle IoT has launched an in-store Attribution Tag that has been adopted by five major demand-side platforms (DSPs). The tag, supported by AppNexus, Adelphic, TubeMogul, MediaMath and The Trade Desk at launch, ties in-store visits back to mobile advertising campaigns.

With the Freckle SDK active in thousands of mobile applications, Freckle says it is able to determine when a person who has seen an in-app ad visits a location, how often they visit it and how long they spend there. The tracking at the store level is powered via beacons or sensors.

As third-party fraud detection and audience and viewability verification services have evolved from the growth of programmatic, Freckle sees its agnostic Attribution Tag as fulfilling a similar need on the attribution end for in-store visits.

Neil Sweeney, president and CEO of Freckle IoT, said in a statement:

“It is a foregone conclusion that soon no mobile campaign will be executed without an Attribution Tag — similarly to how today the majority of campaigns include a third party viewability metric. We are excited to work with the entire ecosystem to improve the overall transparency and effectiveness of advertising by providing the next iteration of measurement.”

Facebook and Google, among others, also offer online-to-offline attribution, but Sweeney, who previously founded Juice Mobile, says Freckle’s Attribution Tag is the first to provide first-party offline attribution and the first to do so independent from the platforms and parties involved in media trading.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Customer & Digital ExperienceDataPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.