The AI marketing advantage hiding in your metadata
Companies that organize and structure metadata have a major edge in AI-powered search and personalization.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Benjamin De Castro is a marketing leader and former CMO with 25+ years of experience building brands, driving growth, and leading transformation across consumer, tech, fintech, and health sectors. He has held senior marketing roles at companies including Gardyn, Mixbook, Eargo, Rakuten Kobo, and ING Direct, and, as partner at Savvy Matters (savvymatters.com), advises Fortune 500 companies and high-growth startups on AI transformation, brand strategy, and modern marketing operating models. Ben is known for blending creative brand thinking with performance rigor to help companies grow smarter and move faster
Companies that organize and structure metadata have a major edge in AI-powered search and personalization.
Benjamin De Castro | May 22, 2026 at 10:39 am ET