AI is making bad marketing data harder to ignore
AI workflows inherit the weaknesses in your data. Learn how to find gaps across your data pipeline and fix them at the source.
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Ed Poppe's latest articles
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system.
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget.
6 under-the-radar martech tools to make your work day easier in 2026
Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.
How to turn holiday shoppers into loyal friends, not one-time buyers
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.