Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Adobe continues to roll out genAI capabilities across its platform
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Harnessing martech insights: A roadmap to customer-centric business strategies
How to integrate martech insights across your organization and unlock opportunities and competitive advantage.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.
The 2024 guide to email deliverability
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
How martech leaders must embrace AI for customer-centric marketing
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
Q&A with David Iscove: The MarTech Conference
Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
The sticky problem of martech integration
Martech innovations have created hundreds of little islands of strategy, tactics and data.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Simplifying your martech stack: From pipeline efficiency to brand affinity
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.
Salesforce’s Spring 2024 release includes Einstein-powered AI features
Semantic search and content generation for promos come courtesy of Einstein.
5 practical marketing tactics to accommodate new technologies and AI
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams.
HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more
Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.
A CX reality check: When good intentions meet clunky execution
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
3 future-proofing strategies for Google’s third-party cookie crackdown
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
Customer relationship management (CRM)
Salesforce predicts lower growth as CEO focuses on AI’s problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
3 tips to maximize your martech stack’s value
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Marketing artificial intelligence (AI)
MarTech in 2024: Who will be the enterprise and vendor winners and losers?
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard.
What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle.
How marketers can reinvent the IT-marketing dynamics
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Salesforce rolls out new edition of Marketing Cloud for small businesses
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
CRM and marketing automation: The challenges and benefits of integration
These foundational elements of the martech stack work better together, if you get the integration right.
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
5 Super Bowl LVIII takeaways for marketers
Who the winners were during the Big Game — on streaming, social media and audience engagement.
Aligning martech with your business strategy: Your blueprint for success
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
Increasing email click-throughs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Megan Michuda: Spotlight on the expert
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Did martech break B2B marketing?
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology?
Navigating the future of marketing with data
Today's evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns.
HubSpot’s January 2024 releases include email compliance, inbound lead routing and more
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Marketing artificial intelligence (AI)
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Marketo’s January 2024 updates include on-demand webinars, email bot filters and more
Get an overview of the latest Marketo updates and understand their impact on your business.
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
Remote work presented challenges for direct mail. Can AI make a difference?
Martech activity slows in 2023 with less funding, launches
Martech funding, product launches and M&A sink in 2023 per CabinetM's latest report.