Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
Why vendor agility often trumps analyst rankings
Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
Why pilots, not RFPs, define the future of martech selection
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
4 ways AI is reshaping marketing operations (and how to prepare)
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
What should sit at the center of your martech stack in the age of AI?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
Agility is the new foundation of marketing infrastructure
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
How to build internship projects that help future talent and current teams
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities.
3 ways AI is changing how people shop, marketers work and stacks evolve
The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
Why process-only or tech-only fixes never solve your toughest problems
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for Manufacturing.
Why composable architecture demands more than vendor promises
Vendors sell composable architecture as plug-and-play. The reality? Success requires strategy, dedicated teams and ongoing investment.
The top HubSpot updates of July 2025
July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.
Digital asset management (DAM)
Beyond storage: How DAM platforms became the unsung heroes of modern marketing
Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
Salesforce’s investment in Genesys is strategic, not just financial
AI is transforming the customer experience space, and we're witnessing the start of an arms race.
What do we think we know about what helps brands gain citations on LLM results?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out.
Salesforce Agentforce pricing models continue to evolve
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Email designer updates take center stage in Adobe Marketo July updates
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing.
Who’s watching the security of your martech stack?
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk.
U.S. state data privacy laws: What you need to know
Updated with information on Minnesota's new data privacy law.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
Your brand, everywhere: Engineering discoverability in a multimodal world
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
What’s the biggest technology and media shift for marketers that doesn’t involve AI?
While AI gets all the attention, there's another shift impacting marketers that can't be ignored.
Marketing artificial intelligence (AI)
Before scaling AI, fix your data foundations
Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
14 HubSpot updates from June 2025 you can’t miss
HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.
Frankenstein AI and the collapse of the GTM playbook
Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.